Address
SOBCA, Abuja Nigeria
Work Hours
Monday to Friday: 8AM - 6PM
IMAGINE MERCEDES BENZ OR COCA-COLA COMPANY ADVERTISING YOUR BRAND!!!
Geely is a car brand operating in Nigeria. It is a brand of Zhejiang Geely Holding Group Co., Ltd, commonly known as Geely, a Chinese multinational automotive company headquartered in Hangzhou, Zhejiang. The company is privately held by Chinese billionaire business magnate Li Shufu. It was founded in 1986.
Geely is a car brand operating in Nigeria. It is a brand of Zhejiang Geely Holding Group Co., Ltd, commonly known as Geely, a Chinese multinational automotive company headquartered in Hangzhou, Zhejiang. The company is privately held by Chinese billionaire business magnate Li Shufu. It was founded in 1986.
This morning, their Nigerian operations jumped on a song challenge on IG; initiated by MAVIN RECORDS owned by DON JAZZY. See it here:
Now, take a moment to let this sink in…
- The norm we are conversant with is that INTERNATIONAL BRANDS HIRE NIGERIAN INFLUENCERS TO PROMOTE THEIR BRAND IN NIGERIA.
- The average Chinese brand is BIGGER than most Nigerian brands, especially in equity and structure.
So, it is an unprecedented outcome that MAVIN, a Nigerian founded brand (owned by Don Jazzy with some foreign; American and European technical partners on her board) is being promoted by an international brand to a local (and international) audience.
THIS IS THE POWER OF BRAND EQUITY!!!
What is Brand Equity?
Very simply, this is the STRENGTH OF A BRAND.
A brand grows strong through a lot of factors but chief of which include:
- Social capital: Don Jazzy is a VULNERABLE, APPROACHABLE and LOVABLE Personality. During the Disruptive Marketing Course, I particularly admonished participants to BECOME A LOVABLE BRAND. It is either people love you or hate you or ignore you. It is better to be hated, if you cannot be loved, than be ignored.
- Value Promise: anything Don Jazzy touches turns to gold. He is Midas!!! So any song or brand he backs goes into ‘flames’ of success. He guarantees value and it works.
- Philanthropic Mindset: I can confidently say Don Jazzy is the MOST GENEROUS ENTERTAINER IN AFRICA. He shares his platforms, resources and personality to see people succeed. He is a sincere giver; not for clout or fame. It is who he is.
I love what Don Jazzy and MAVINS Records have done.. I look forward to seeing Mercedes Benz, Coca-Cola, etc. promoting SOBCA as a brand that is worth her onions.
How about you?
m a k t u b!!!
SO