WHY YOU ARE NOT GETTING VALUE FROM YOUR MARKETING.

Believe me or not. But read this to the end.

It is okay to boast about your credentials, your experiences, your competencies and your titles … in marketing, they constitute THE AUTHORITY OF THE MARKETER but that is DOWN THE LIST of the precedence for converting prospects. Like John C. Maxwell will say, PEOPLE DON’T CARE HOW MUCH YOU KNOW UNTIL THEY KNOW HOW MUCH YOU CARE.

The most powerful BAIT you must UNLEASH EVERY SINGLE TIME is HOW WHAT I AM SELLING WILL SOLVE YOUR PROBLEM, REMOVE YOUR PAIN, ELIMINATE YOUR INCONVENIENCES, GUARANTEE YOUR DREAMS (or WANTS or ILLUSIONS), and BE WORTH YOUR MONEY, etc.

If the marketing content you are sharing does not represent FOCUSING ON THE CUSTOMER’S WANTS (not needs), your post may be lost to the noise.

So try this process. Test it and let me know your results in 7 days:

1. Imagine THE IDENTITY of a typical recipient of your marketing efforts. Who is MY TYPICAL CUSTOMER? Make sure you have a name or face that is a SAMPLE of this.
2. Estimate the ISSUES or DESIRES this sample may have. Write a LIST of what this kind of customer SUFFERS FROM or ASPIRES TO.
3. Develop content that SOLVES THE SUFFERING or AFFIRMS THE ASPIRATION. All your content must satisfy this condition.
4. Sell the INSURANCE: this is where you can now boast about WHY I AM THE RIGHT PERSON TO FIX THIS FOR YOU.
5. Give a CALL TO ACTION. In DMSC, I usually teach 4 kinds of call to action:

A. Resource Scarcity

B. Time Scarcity

C. User Benefits

D. End-User Consideration

If you want to know these 4, get the Full 5-Day course on DISRUPTIVE MARKETING today. Currently selling for $500 on samobafemi.com but will go for $250 today only. In this course, you will learn: HOW TO SET EMOTIONAL TRIGGERS IN YOUR MARKETING. Call 0807 361 0884 now to get on this course. Only today. No delays. No extensions.

Have a beautiful Monday.

m a k t u b!!!

The Octopus.