ENVY, HATE and BLOODY COMPETITION IS A VALID MBA STRATEGY.

Definitions:

1. MBA – this means Marketing, Branding and Advertising.
2. AFCON – African Cup of Nations, a bi-annual senior soccer competition for male national soccer teams.
3. DSTV – a cable TV service in Africa owned by Multichoice Group, a South African company.
4. DMSC – Disruptive Marketing Strategy Clinic

Have you seen the First Monie Agent advert by First Bank?

So some flier-carrying T-shirt wearing peeps are unleashed into a market and 2 rival shop owners, a Barber and a Grocery Shop owner, pick up fliers that say they can become licensed First Monie Agents. Each rival tries to outwit the other to get to the Bank and their rivalry even confuses the Bank Officer who is wondering “what’s going on here?” 🤣🤣😂😂😂. If you have DSTV202 on your DSTV Decoder, you can catch it between now and 10pm.. they show it intermittently because of the ongoing AFCON.

So now to my point…

One of the modules we teach at DISRUPTIVE MARKETING STRATEGY CLINIC is EMOTIONS MARKETING. We always make our delegates learn that IF YOU MUST EFFECTIVELY TRIGGER RESPONSE FROM YOUR PROSPECTS, there must be A SET OF EMOTIONS THAT YOUR CONTENT SHOULD SEEK TO ELICIT.

In other of priorities of impact, your MBA content should trigger:

1. ENVY: yes! Whether you accept this or not, this is a powerful emotion. In “Three Idiots”, the Indian movie, one of the characters said “your friends always want you to succeed provided you don’t succeed more than they do.” It is true. So in your content, you must STIR your prospects into FEELING that patronizing you PLACES THEM higher, better, richer, more advantaged, more successful, than their rivals or contemporaries. Why do you think social media companies are winning? Because they help ALL OF US sell ENVY by how we use filters and put our best lives online.
2. AWE: when your content makes the reader imagine “HOW IS THIS POSSIBLE?”, you’ve won. This is why I post my revenues every day. It is not a show off. No! It is because I want those who are STRUGGLING to make money to ask “How does Sam do it?” And then they come for me to teach them. People tell me “Sam, you’re pressing our necks.” 🤣😂😂😂. It is a combination of awe and envy. Guess who just signed up for me to coach them??? 😁
3. ////////

There are SEVEN (7) EMOTIONS you must elicit in your MBA content. 7!!!!!!!!

If you want to know them, then register for DMSC February 26th and 27th. Holds in #SOBCA40Seater Abuja and THIS WILL BE LIVE-STREAMED. More details on flier 👇🏽.

Fee:
N75,000.00 only

Early Bird Fee: N55,000.00 only BEFORE JANUARY 31st. This closes on February 1st.

You can join the subscription list:

• $750 (N375,000.00) for 10 months.
• $400 (N200,000.00) for 6 months.
• $250 (N125,000.00) for 3 months.
• $100 (N50,000.00) for 1 month (but you must pay for 2 straight months to be entitled for this amount).

Pay to:
GTBank
0014480963

RSVP: 0703 595 3367 or 0807 361 0884.

DMSC is your MOST PRACTICAL MARKETING CLINIC in Abuja.

m a k t u b!!!

The Octopus.