BOO OF THE BOOLESS.

Chike is known to many people from either MTN PROJECT FAME 2015 or AIRTEL THE VOICE. Many people like me know him from BATTLEGROUND, the DSTV mafioso series.

Either way, Chike looks cool.

His latest album is titled BOO OF THE BOOLESS. I have listened to the tracks on the album and they are SO COOL. In fact, now I see why people are upset that his album was ‘ignored’ from Grammy awards nomination. The songs are so soothing and the aesthetic, superb.

BUT THERE IS A LACUNA.

See.. Simi (my crush 😁) launches Choreography challenges on social media whenever she releases songs. She did this with ‘Ayo’, ‘Duduke’, etc. Patoranking did same with ‘Abule’ and ‘Wilmer’ (his daughter’s name).

Wizkid and Davido, thanks to their fans, usually are measured via intense rivalry. Before Burna Boy joined the fray.

EVERY WORK THAT HAS GONE TO BECOME VIRAL HAS HAD SOME NON-TECHNICAL STRATEGY ATTACHED TO ITS MARKETING.

Relying on traditional marketing and communication may not return the dividends of your labour, many times.

Chike is very sound. Very powerful … however, I strongly believe that he could get more traction if he does the following:

1. Become MORE PERSONAL on social media. If we don’t know you, we don’t know how to love you. Ask DonJazzy, Johnny Drille, BankyW, Davido, etc.
2. Create PROMOTIONAL CHALLENGES. Use a hashtag, get people to dance or do covers, attach a giveaway to your drive, etc. Ask Mayorkun, Reminisce, FireboyDML, Olamide, etc.
3. Do live mime challenges with high profile collabos. Asa and Davido did this. 2Baba and Tiwa Savage did this. Teni Makanaki and Patoranking did this. NaetoC and M.I Abaga did this. Come live on IG and let people enjoy your vibe.

As I write this, of course I know this applies to most of us business people. Until you can get traction, your hustle no go pay.

GET PAID.

m a k t u b!!!

SO