1. Churning Out Posts Without Having Someone In Mind: when you are writing a marketing post, the most effective way is to IMAGINE A TYPICAL RECIPIENT and write with that person in mind
2 DAYS . 12 SESSIONS . ABSOLUTELY FREE . VALUE WORTH OVER ONE MILLION NAIRA.
We Made It. We Did It. The Mini Summit Was A Smash. Thank you!!!!!
Believe me or not. But read this to the end.
It is okay to boast about your credentials, your experiences, your competencies and your titles … in marketing, they constitute THE AUTHORITY OF THE MARKETER but that is DOWN THE LIST of the precedence for converting prospects. Like John C. Maxwell will say, PEOPLE DON’T CARE HOW MUCH YOU KNOW UNTIL THEY KNOW HOW MUCH YOU CARE.
I have observed that many of us don’t understand strategy that can give us an edge so I would like to advise on JUST 2 EFFECTIVE STRATEGIES out of about 7 that I have tried. Maybe this can help you in 2022. Please read this carefully. Thank you. [If you want the full length of strategy session, we will do this as a BSG Full Session in 2022. If you have not joined BSG, do so like yesterday.]
Richard Branson came to Nigeria with a lot of positive intentions to build Virgin Airlines. He left. He is quoted to have said ‘Nigerian Politicians are irredeemably corrupt.’
Everybody who has planted his feet on Nigerian soil knows that doing anything in Nigeria is stressful. Even the simplest of tasks in Nigeria has to be made complicated so that it is stressful. Like I would usually say, “if it is not stressful, it is not Nigerian.”
My birthdays give me a few moments to reflect on what I have done right and what I tried that did not work… this week is such a moment … as I appreciate how God has helped me in the past 1 year.
If you have ever attempted to send BULK EMAILS to your leads or prospects, it is most likely you have used MAIL CHIMP.
More than 90% of Nigerians DID NOT KNOW they needed or wanted MOBILE TELEPHONY. In fact, as at 1999 when GSM was approved by the Federal Government of Nigeria, I was 20 years old and all my knowledge about telephony was limited to NITEL and NITEL PHONE BOOTHS.
“A good name is to be chosen rather than great riches, loving favor rather than silver and gold.” - Proverbs 22:1
Anywhere you turn, you will hear the word ‘branding’. If you are aware, the word ‘branding’ simply means ‘a good name’.
