I met someone who sells GROCERIES. She runs a shop where they sell sweets, coffee, detergents, and all the consumables we use daily at home. And she told me “This Membership thing cannot work for me.”
In 2018, after I felt that my second ever attempt at organizing a conference (BCP Conference) was too stressful and didn’t pay off, I went back to the drawing board. The outcome was BSG Summit, which we launched in 2019. This time around, a PAID EVENT; not FREE.
If you have been following trends on social media, you would have seen that Obi Cubana just launched his FIRST PROPRIETARY drink called ODOGWU BITTERS ALCOHOLIC DRINK
If you have followed the trends in the past 36 months, you’d know by now that ABA MADE is now INTERNATIONAL. It is now a RUNWAY FASHION PLATFORM that has products made in partnership with companies in CHINA, MALAYSIA, SINGAPORE and the USA
People want to buy from you, but they do not understand what you are selling. This is the problem a lot of entrepreneurs face.
I was a facilitator tonight of Module 4 in BSG13 Course and while teaching it, IT HIT ME…
Elon Musk sells HATS.
One of my Board Members sells FOOD.
Another of my Board Members sells FOREX (Bureau de Change).
I sell BOOKS. I sell a TRAINING ROOM. I sell REFERRALS.
If you have followed my work carefully, you will agree with me that I am a very consistent, dogged and determined seller. I am constantly fine-tuning my content and message to hit the SWEET SPOT. The sweet spot is that…
1. MBA - this means Marketing, Branding and Advertising.
2. AFCON - African Cup of Nations, a bi-annual senior soccer competition for male national soccer teams.
3. DSTV - a cable TV service in Africa owned by Multichoice Group, a South African company.
4. DMSC - Disruptive Marketing Strategy Clinic
Believe me or not. But read this to the end.
It is okay to boast about your credentials, your experiences, your competencies and your titles … in marketing, they constitute THE AUTHORITY OF THE MARKETER but that is DOWN THE LIST of the precedence for converting prospects. Like John C. Maxwell will say, PEOPLE DON’T CARE HOW MUCH YOU KNOW UNTIL THEY KNOW HOW MUCH YOU CARE.
As at 2020, there are 1 Billion Users of Google Drive. This means 1 billion users pay varying fees to access Google Drive. The cheapest being $1.99 and the costliest package being $9.99 (it was $49.99) per user per month.
