CREATE A SIGNATURE EXPERIENCE CONSISTENTLY.

In 1999, Habil Café opened in Kaduna state (North West Nigeria). Suspended service at a time and reopened around 2016 or so. There is a particular feature that is exciting about the location: A TWIN WINDOW VIEW FACING THE ROAD. It is such an awesome view that stirs creative conversations.

When the Founder decided to open an outlet in Abuja, she tried to achieve that same feat. Architecturally, she did but the fence of the premises where the outlet was open would not allow for a real road-side-view experience.

So you can imagine the joy of attending the opening of yet another outlet today, a bigger one, which has the same road-side twin window view.

As soon as I walked in, I sighed and exclaimed: SIGNATURE!!!

That is how memories are created for your brand.

Whenever I am invited to speak anywhere or even at my own events, there is a signature: I MUST GIVE GIFTS!!!

It is practically impossible for me to host any sessions in training or public speaking without giving a gift or more. So it has become a style and my signature. My virtual trainings have a signature too: MUSIC!!! I see many people have emulated that but I still get people who call me ‘DJ Sam’. That is signature.

One of the aspirations I have for OCTOPUS SPEAKERS POOL (OSP) is that everyone on that platform will explore their own blueprints and create what will become THEIR SIGNATURE. Such that it could be THE REASON why someone CANNOT RESIST YOUR INVITATION. We kick off April 1st with a Big Bang.

SOBCA’s signature is GIVING BACK, GOOD FOOD & DEEP CONTENT.

What is the signature of your brand?

m a k t u b!!!

The Octopus.