EVERY FUNNEL HAS AN EXIT. IT IS ONLY A MATTER OF TIME.

No matter how brilliant your offer, how creative your campaigns, or how seamless your automation; every customer journey eventually hits a ceiling. The truth is that no business has an infinite funnel. People will buy, enjoy, and move on.

Think about it. A fashion brand may sell to a loyal customer for years, but once that customer’s wardrobe is filled or their style changes, the spending stops. A coaching business may nurture clients through programs, but once transformation occurs, the client may graduate and seek something new.

Two real scenarios prove this point:

1.⁠ ⁠Netflix was once a household staple but Netflix faced stagnation as viewers reached content fatigue. With more people switching between platforms, they hit the peak of their funnel prompting partnerships (like gaming and merchandise) to re-engage audiences.

2.⁠ ⁠Apple despite enjoying premium loyalty, Apple users eventually delay upgrades (after all, what’s the real difference between iPhones???) The company responded by deepening its ecosystem with Apple Music, Fitness+, and iCloud; ensuring users like me never truly exit, just transition to another branch of the funnel.

During an impromptu Strategy session this afternoon, I told a new acquaintance a principle I call The Inexhaustible Funnel Strategy, which is “The way to keep your funnel inexhaustible is to create Key Partnerships with Services and Products you don’t own such that members of your funnel always have a surprise benefit waiting for them from external partners.” This is at the heart of my Business Community Framework called LEVERAGE (Stage 5 of my proprietary 5-step Framework described in Marketing Without A Budget, pg. 29).

These partnerships can take many forms : co-promotions (like I executed with Tree House Grill last week and KJollof over the last 1 year), loyalty bonuses, affiliate benefits, or member-only discounts. When done right, your customers move from your product to your partner’s ecosystem and back, keeping your funnel alive.

Use the Wheel of Life as your guide. Partner across key areas : health, finance, relationships, personal growth, lifestyle, recreation, and spirituality; so your customers experience holistic value that keeps them connected to your brand story.

Because in the end, the smartest businesses don’t just sell, they evolve ecosystems.

Hiring The Octopus as your Business and Executive Coach is a priceless decision worth every kobo because I don’t build funnels; I build continuity.

I am The Octopus 🐙

m a k t u b !!!

Sam Obafemi