HOW TO BE A STRATEGIC ENTREPRENEUR.

I think one of the mistakes many business owners, or those who desire to do business, make is the assumption that they need to do ONLY ONE THING so that their business will be strong.

This is positive and negative.

Positive, because if all your focus is on one craft, you can become the global reference for that craft and by chance, you will succeed very well. But it has severe limitations in clout and wealth potentials.

Negative, because until you branch into several areas of your possibilities, you will be an ‘employee-business owner’ … a business owner who has to do a lot of work.

My understanding of entrepreneurship is that I can start a business, build core competencies around it, sell those competencies as services to other businesses and buyers so that I can run multi-level opportunities without having to build a totally new infrastructure, especially if I don’t want to leave my primary business.

In the Business Model Canvas that we teach in BSG, this is how we explore REVENUE STREAMS.

For instance, in SOBCA, I have one of the Best Chief Operating Officers in my industry, one of the best Programmes Development Expert in my industry and one of the most responsive team around. So as to maximize our core competencies around opportunities, my staff provide services for other organizations and individuals in and out Nigeria, for a fee. The resultant effect: more income into the global purse. We lease our training room, we outsource facilitators, we coordinate retreats for other organizations for their own clients, etc.

Simply put: WHAT WE DO SO WELL, WE SELL TO OTHERS TO DO SO WELL TOO.

Why hoard what you do so well when your skills can add to your revenue?

Open your mind. Do the possible!!!

If you want to understand this better, attend my class tomorrow on HOW TO BUILD ANOTHER BUSINESS FROM YOUR CURRENT BUSINESS.

Time: 10am prompt.

Venue: SOBCA Office Abuja and also online (Facebook live stream).

Commitment:
N12,500 for physical class
N10,000 for online

All registrations close at 6pm today.

Let’s talk.

m a k t u b!!!

SO