HOW TO OPERATE AN UNLIMITED BUSINESS OPPORTUNITY.

I was coaching a Priority Client who desires to become a profitable coach. After weeks of undertaking personality assessments and core values clarification as well as her life story, we came down to 3 CORE AREAS that she FEELS MOST COMFORTABLE SHARING WITH THE WORLD.

The next few questions will help you adopt the same strategy. Please come with me:

1. If a person comes to you CONFUSED and you GUIDE him/her through your process of support, WHAT 3 THINGS SHOULD THE PERSON BE ABLE TO DO AFTER YOUR INTERVENTION? Name 3 CAPABILITIES.

These 3 capabilities are GOALS your intervention must achieve every time someone hires you. These goals are the areas you must design PRODUCTS and SERVICES to achieve. ALL YOUR PRODUCTS AND SERVICES SHOULD REVOLVE AROUND THESE GOALS.

2. What FEELINGS should this person have AFTER leaving or meeting you for each of these goals? As you aspire to get them to achieve these goals, WHAT FEELING DO YOU DESIRE THAT THEY EXPERIENCE? Name 3 FEELINGS.

These 3 feelings are what your MARKETING COMMUNICATION should consist of. No word should go out from you devoid of these feelings and triggers of these feelings.

Summarily, whether you’re doing a WRITTEN message, an AUDIO message (like podcasts), or VIDEO message (like Facebook live, YouTube, IGTV or Reels, etc), ensure to SPEAK TO THE GOALS and while doing so, ELICIT THE FEELINGS.

Do these and come thank me later. 😉

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m a k t u b!!!

SO