IMAGINE TELLING SOMEONE TO WITHHOLD THEIR PAYMENT BECAUSE…

One of the beauties of being a subject matter authority is that there will be so many people who want to engage you but you are unable to take them on as clients or customers.

When we teach our Life Coaching course, we usually say there are 4 PRE-CONDITIONS a Coach must satisfy before he or she allows a customer pay for coaching. One of the pre-conditions is: AM I THE RIGHT COACH FOR THIS CLIENT? And this question checks whether I am at the same level to serve this client. The levels include:

• Intellectual
• Social
• Mental
• Values
• Personality &
• Financial

You may have the expertise a Client wants but the client may not have the capacity to hire you as their own expert.

A client may have the capacity to hire you but may not match your ideal preferences.

The sweet spot (I learnt this term from Collins Nwosu: it means when what I expect is equal to what you can deliver. He said it’s a term from Lawn Tennis 🎾 which means when the racket hits the ball at the point that makes the ball most powerfully served. You’re welcome. 😉); so THE SWEET SPOT is when clients are BEGGING TO PAY for your service or product and you’re telling them ‘No’ or ‘Wait’ or ‘Not good enough’. It is quite a delight when customers appeal to withhold a spot in your list until they can pay.

DO YOU WANT TO ESTABLISH A STATUS WHERE PEOPLE CAN BEG YOU TO PAY YOU?

This is one of the MAIN CONVERSATIONS I am having this Saturday at DISRUPTIVE MARKETING STRATEGY CLINIC in Abuja. If you are going to be absent then you have truly missed A LOT already.

It is ONLY 3 DAYS away… and you can still join the class.

N50,000.00 only.

RSVP: 0703 595 3367.

See flier for details.

m a k t u b!!!

The Octopus.