SHEKAU DIED THIS WEEK: MY BUSINESS OPINION ABOUT IT.

Whether we like it or not, we must give it to Shekau, the now ‘probably finally’ dead leader of Boko Haram. If we were counting, perhaps Shekau has died like 10 times already, between 2015 and now, since Oga Buhari took over. There have been several claims ‘BH is technical dead!’, ‘BH is decimated!’, ‘Shekau has been killed!’, etc. It’s been 6 years of aloofness and blatant deceit, now a serial habit, of this government, like several other governments before them.

This week, according to several reliable sources in the circles of the insurgencies, ISWAP fighters (another rival group) entered Sambisa Forest in many trucks, attempted to seize Shekau and, rather than be taken captive, SHEKAU BLEW HIMSELF UP. WoW!!!

He was martyred for their cause. Lol.

When I read the news online, several thoughts crossed my mind, of course as a business strategist.. and permit me to share my thoughts, as follows:

1. Shekau knew how to TAUNT and TEASE the Government and people of Nigeria 🇳🇬. He called our bluff. He challenged the entire Nigerian armed forces. He reined in and ruled the space for all these years. And as a return on investment, he became MORE POPULAR AND POWERFUL.

Lesson: if you are ‘MEEK’ and ‘HUMBLE’ as a Brand, hahahahahaha. I laugh at you. OYO IS YOUR CASE. Unless you build a kinda teasing, flaunting, braggadocio sense of PR, you’d probably languish in the hustle. Omo, wise up o.

2. Shekau reinvented himself severally and become a MUTANT VIRUS. So it was almost impossible to track, trace and eliminate him. Well, this is a bit arguable since I also reason that the armed forces DID NOT HAVE THE POLITICAL SUPPORT (I think they have the might but the political backing is absent. Our politicians are the source of our destruction) to fish him out and delete him forever.

Lesson: it is absolutely unwise to be known for ONLY ONE SOLUTION, NICHE, SERVICE, NATURE, NURTURE, CONTEXT, and PERCEPTION, years-in, years-out. I personally feel that brands should evolve EVERY 3, 5, 7 or 10 years. Very important.

3. Shekau must have been a VERY ATTRACTIVE BRAND to his soldiers, who we can probably fully agree WERE LOYAL TO HIM. I mean, time after time; event after event, for these years, they did not betray him nor sell him out? He must have been a GOOD LEADER (argue with your screen) 🙄

Lesson: learn Leadership. Learn Followership. Learn People Management. Learn Interest Management. Learn Stakeholder Management. Learn Vision Selling. Etc. Anything that will make your people WILLINGLY SUBMIT TO YOUR ‘LORDSHIP’, LEARN IT.

With these very few points of mine, have I convinced you that Shekau WILL BE MISSED in his circles? At least several Nigerian leaders today have expressed RELIEF that the ‘Dan iska’ is dead (Dan iska = Hausa word for ‘Bastard’. Hausa is considered a major language of Northern Nigeria). It is well.

m a k t u b!!!

SO