THE 2 ENERGIES OF MARKETING.

Even though there are 3 Classes of Customers, namely:

• The Mass Market
• The Middle Class &
• The Premium,

There are actually ONLY TWO (2) ENERGIES IN THE MARKET, viz:

1. The POOR Minded and
2. The WEALTH (Not Rich) Minded

A good marketer must first decipher the customer (or market) they are dealing with so that they can tap into the ENERGY of that market.

1. The Poor Minded DOES NOT MEAN the Poor. It means ANYONE WHO STILL OPERATES A SCARCITY OR POVERTY MINDSET. This kind of buyer may be financial rich but still be acting as desperately and aggressively like someone whose last dime is about to be snatched. One of the strongest attributes of this kind of customer is that THIS CUSTOMER FEELS VICTIMIZED BY THE SELLER. They always think they are CHEATED or BEING DEPRIVED of their entitlement or right. This kind of customer LOVES TO HATE. HATRED IS THEIR TRIGGER LANGUAGE.

If you want this type of customer to buy from you, make them feel that buying your stuff makes them REVENGE or FEEL or BECOME BETTER than ‘their enemies’. This is the customer who enjoys ‘I better pass my neighbour’ or ‘face me, I face you competition.’ A good pitch for this customer is: “You will be the first person in your family to be a Millionaire if you pay for this course” or “Your child will be above all his/her peers if you register in this school”.

2. The WEALTH MINDED customer is NOT NECESSARILY rich; but operates on a belief system that is ABUNDANT. While the Poor Minded operates on HATE, the Wealth Minded operates on EGO!!! This customer loves to feel that THEY HAVE CHEATED YOU (or BARGAINED BETTER THAN YOU OFFERED). If you want this kind of customer to buy from you, just focus on what fuels their dreams, ambitions, pride, fluff and ego. Think how your services can make them boast among their peers; make them feel it is all about them; it is exclusive to them, etc. This customer is competitive too, but in a subtle, classy way. It is by their ‘showing up’ that they ‘oppress’ their kind; not out of hatred but out of competitiveness. The wealth minded does not hate. They compete. Can you help them win?

HATE and EGO are EQUAL AND OPPOSITE STRATEGIES in Marketing. I will discuss CASE STUDIES of these at the Residential DMSC. November 26-28 is a date. If you’re in, you’re blessed. If you miss it, it will pain you.

Register now. Call 0703 595 3367 now.

m a k t u b!!!

The Octopus.