Trust is not a legal tender in business. Nobody owes you trust and you also don’t owe anyone trust; however, the only time-tested way to make longterm wealth and clout is by increasing the trust quotient for yourself and your brand. So today’s post is about HOW TO EARN THAT TRUST.
- Time Value of Relevant Experience: this is also called the law of authority. When a customer knows how long you’ve been in the grind and how that time has translated to viable results and returns for your customers, they will trust you better.
- Proof of Wealth in Cash: the only list Forbes has is NETWORTH IN FINANCIAL TERMS. Why is this so? Because if you tell us that you’ve made a lot of money in the craft you’re selling, it tells us that you are truly a Boss in your game. We will trust you more.
- Desperately Grateful People: it is easy to get praise from people who could do without your help but when people who were stuck or at points of desperation have been saved by your strategies and they survived it; when such people say you’re the real deal, that alone is a “bankable trust tender”.
So take time to build these and you will smile to the bank without stress.
m a k t u b!!!
PS: remember to share this post with your business connects. Everyone needs a post from Sam Obafemi.
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