I have written vision and mission statements in this life. Chai !!! Because I have coached many Founders since before 2011 when I left paid employment
“I would rather chat for every second of an entire 24 hours than take a one-minute call”. These were my words last night during an executive coaching session. My client exclaimed “WoW”. I smiled.
Another federal agency trusting Cerca Africa to help them build efficiency from the inside out.
Last night I had a fruitful private session with a participant from the Enterprise and Heels Conference bordering around HOW TO STEP UP HER PUBLIC SPEAKING.
The Secret to building a strong community or a strong employee base or anything that requires many people to build together
One skill I don’t give myself enough credit for is COMMUNITY MANAGEMENT. I can modestly say I influence A LOT of people via VIRTUAL TRIBES and also OFFLINE. In fact, my OFFLINE TRIBE is almost 100x my ONLINE TRIBE LEADERSHIP.
If you have ever attempted to send BULK EMAILS to your leads or prospects, it is most likely you have used MAIL CHIMP.
[Long Post … The Last Paragraph is Key.]
If there is anything you must learn as a business owner, it is BRANDING. This subject is VERY VAST AND VERSATILE. It is DYNAMIC AND COMPLEX because every single ACTION and INACTION counts.
As a passionate student of advertising, marketing and branding, I try to analyze any materials I see from brands in public. When I saw the MUNCH-IT advert with #Davido, sincerely, I criticized the way it was done. I felt it was tacky and not tidy.
Recently, I have been having these mental intercourses, asking myself if advertising is really as potent as it is perceived. A Lagos Food brand approached me to be their brand ambassador and I requested that they should give me a few weeks to clear my desk from some pending projects so I can give a proper response. While I was deliberating my response, I asked myself ‘does brand ambassadorship and advertising really work?’
