People want to buy from you, but they do not understand what you are selling. This is the problem a lot of entrepreneurs face.
I have a very outstanding relationship with my younger brothers. I call them my ‘engine room’. They are such brilliant minds and exceptional professionals. They are twins. Yes! I bet you didn’t know. 😜. Tim is a Fellow of ICAN. A thorough finance expert. Any matter concerning your accounting books, he is the go-to guy (0806 496 6277. Ralph is a DIGITAL EXPERT. Anything that pertains to your business being profitable online, don’t call anyone except him (0806 578 1962). We talk a lot. MY BROTHERS CALL ME OUT … and THEY ARE MY RIDE OR DIE TOO.
To DO business means LEVERAGING on your proximity with a business owner or business system to make some cash for yourself (Buy the course HOW TO MAKE DAILY PAY to understand this.)
I was a facilitator tonight of Module 4 in BSG13 Course and while teaching it, IT HIT ME…
Elon Musk sells HATS.
One of my Board Members sells FOOD.
Another of my Board Members sells FOREX (Bureau de Change).
I sell BOOKS. I sell a TRAINING ROOM. I sell REFERRALS.
This is a question I was asked during the Q&A with Coach Sam that held last Tuesday. (You can get the 3-hour replay to digest the overload of answers). My answer was “Yes, by default every business grows.”
When SOBCA launched her #SOBCA40Seater, our tax consultant told me “Now that SOBCA is becoming more visible, the regulators will start showing up.” His words did not even land before we got 2 visits; one from AMAC and the other from FIRS. 🤣😂😂🤣🤣😂😂😂. Fortunately for us, we have always been compliant with our books and so we are safe.
If you have followed my work carefully, you will agree with me that I am a very consistent, dogged and determined seller. I am constantly fine-tuning my content and message to hit the SWEET SPOT. The sweet spot is that…
1. MBA - this means Marketing, Branding and Advertising.
2. AFCON - African Cup of Nations, a bi-annual senior soccer competition for male national soccer teams.
3. DSTV - a cable TV service in Africa owned by Multichoice Group, a South African company.
4. DMSC - Disruptive Marketing Strategy Clinic
Caveat: “Naira and Kobo” in this post is not literal. It means THINK NUMBERS. I had 2 strategy sessions today and in both, I was pressed to demand numbers. I have observed that many teams make presentations in rhetorics and…
I just concluded a coaching session with an Entrepreneur and I broke down a timeless business tactic that many people misunderstand. The official name of this tactic is FREEMIUM; but the unofficial name is what I call “COME-TASTE-BUY”. This is…
