SOBCA is my first and number one priority. I have said this innumerable times. When I have to invest resources, SOBCA comes topmost. Hence the reason why I make it most visible while making a lot of money from every other source.
Branding is a very essential subject matter for anyone who is aware. Many people just want to do what they love and do it passionately; but not many seem to understand the power of doing anything with poise, finesse and intention. I mean, just imagine building something that anyone who encounters it feels awestruck by it, every single time
For at least 3-4 years, I had only Stella and Tunde Rhema as my lieutenants. We rode in the same car virtually every day. Lived together and spent arguably 18 hours together every 24 hours. When we had money, we made ourselves comfortable. When we were broke, we managed what we didn’t have. 🤣😂
1. Churning Out Posts Without Having Someone In Mind: when you are writing a marketing post, the most effective way is to IMAGINE A TYPICAL RECIPIENT and write with that person in mind
Believe me or not. But read this to the end.
It is okay to boast about your credentials, your experiences, your competencies and your titles … in marketing, they constitute THE AUTHORITY OF THE MARKETER but that is DOWN THE LIST of the precedence for converting prospects. Like John C. Maxwell will say, PEOPLE DON’T CARE HOW MUCH YOU KNOW UNTIL THEY KNOW HOW MUCH YOU CARE.
I have observed that many of us don’t understand strategy that can give us an edge so I would like to advise on JUST 2 EFFECTIVE STRATEGIES out of about 7 that I have tried. Maybe this can help you in 2022. Please read this carefully. Thank you. [If you want the full length of strategy session, we will do this as a BSG Full Session in 2022. If you have not joined BSG, do so like yesterday.]
Richard Branson came to Nigeria with a lot of positive intentions to build Virgin Airlines. He left. He is quoted to have said ‘Nigerian Politicians are irredeemably corrupt.’
Everybody who has planted his feet on Nigerian soil knows that doing anything in Nigeria is stressful. Even the simplest of tasks in Nigeria has to be made complicated so that it is stressful. Like I would usually say, “if it is not stressful, it is not Nigerian.”