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Business

HOW TO TEST YOUR BRAND STRENGTH.

Branding is a very essential subject matter for anyone who is aware. Many people just want to do what they love and do it passionately; but not many seem to understand the power of doing anything with poise, finesse and intention. I mean, just imagine building something that anyone who encounters it feels awestruck by it, every single time

CREATE ROOM FOR INTERNAL COACHING.

For at least 3-4 years, I had only Stella and Tunde Rhema as my lieutenants. We rode in the same car virtually every day. Lived together and spent arguably 18 hours together every 24 hours. When we had money, we made ourselves comfortable. When we were broke, we managed what we didn’t have. 🤣😂

WHY YOU ARE NOT GETTING VALUE FROM YOUR MARKETING.

Believe me or not. But read this to the end. It is okay to boast about your credentials, your experiences, your competencies and your titles … in marketing, they constitute THE AUTHORITY OF THE MARKETER but that is DOWN THE LIST of the precedence for converting prospects. Like John C. Maxwell will say, PEOPLE DON’T CARE HOW MUCH YOU KNOW UNTIL THEY KNOW HOW MUCH YOU CARE.

DEAR SMALLER BUSINESS, please STOP CONTENDING WITH BIG BUSINESSES.

I have observed that many of us don’t understand strategy that can give us an edge so I would like to advise on JUST 2 EFFECTIVE STRATEGIES out of about 7 that I have tried. Maybe this can help you in 2022. Please read this carefully. Thank you. [If you want the full length of strategy session, we will do this as a BSG Full Session in 2022. If you have not joined BSG, do so like yesterday.]