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Communities

Business, Communities, Money

THREADS BY INSTAGRAM: The Strategy of ‘Grandfathering’.

Since I stumbled on the term ‘grandfathering’ in the book ‘The Membership Economy’ by Robbie Baxter, it has given me a lot of confidence that I understand how to build strong communities; because prior to knowing what that term meant, I had used this strategy so many times.

The Octopus
July 14, 2023

Business, Communities, Training

12 Steps To Implement That Can Help You Reduce Your Marketing Budget By 75%

If you have a moderate budget, do the following. Thank me after 6 months.

The Octopus
April 20, 2023

Business, Communities

THE COMMUNITY OPERATING SYSTEM (COS).

I just completed a strategy session where we mapped: The Community OS … utilizing the operating system of communities to drive longterm deployment of knowledge for feedback-based service quality and product design.

The Octopus
April 3, 2023

Business, Communities

LIVE TELEGRAM REVIEWS AND SUPPORT ON CCMOC KICKS OFF FROM MONDAY, 20TH MARCH.

Today again, we received another Corporate Registration for CCMOC (Competent Community Manager Online Course). Slowly, we are building a robust tribe of Community Managers, especially for Corporate Organizations

The Octopus
March 10, 2023

Business, Communities, Customer Service

EVERY IDEA DESERVES A COMMUNITY

This morning I had a strategy session with an organization that is present in 4 countries. We spent more than 1 hour distilling their MEMBERSHIP MODEL ADAPTATIONS.

The Octopus
March 8, 2023

Business, Communities

IT IS NO LONGER NEWS that the TOP PLATFORMS are becoming MORE GATED and SHRINKING ACCESS.

Last year, Instagram started what it called SUBSCRIPTION to help content creators earn from “limited audiences only”. Call it VVIP IG. Then Elon Musk acquired Twitter and instantly started what is called TWITTER BLUE, which is a VVIP version of…

The Octopus
February 20, 2023

Business, Communities

DO YOU HAVE A COMMUNITY MANAGER?

THE PEOPLE WHO ARE ATTRACTED TO YOUR WORK AND GATHERING ARE AN ASSET TO BE REWARDED, EMPOWERED AND LEVERAGED.

The Octopus
January 20, 2023

Business, Communities

HAPPY NEW YEAR GIFT FOR 50 PEOPLE ONLY.

I have a gift for 50 People. It is made up of 2 of my CORE SKILLS: Community & Membership Systems Development. Disruptive Marketing.

The Octopus
January 6, 2023

Business, Coaching, Communities

SHE ABANDONED THE PROCESS AND NOW FEELS STUCK…

I was woken up this morning with request to join my course starting tonight. The client said something that stung me. He said “Coach, in 2017, you designed a strategy for me with full documentation of SOPs and Staff Handbooks. I dumped them after using them for a short period. The funny thing is that while I used them, things were working

The Octopus
December 1, 2022

Business, Coaching, Communities

The Link Between Value Chain and Membership Systems.

I facilitated a Zoom class some months ago where I broke down The Membership Economy this way: Individual Prospects => Main Community (Everyone inside 1 Pool; e.g Mailing List, Telegram Group, WhatsApp Group, etc.) => Tribes (each Unique subset from the community based on ‘needs’, ‘similarities’, ‘wants’, ‘services’ or ‘niches’) => Membership (subscription, payment options, premium paid services, reward system).

The Octopus
November 25, 2022