I have been scouting for a strong personal brand in Abuja to fit into an event. Someone whose name compels traction and is identified with depth. IT HAS BEEN VERY TOUGH.
There is NO GLOBAL BRAND TODAY that is NOT operating on a VIBRANT BRAND COMMUNITY. None !!!!!
The traditional marketing requires that there is a PRODUCT that needs to be marketed. It is one of the 7
Today, Elon Musk paid MILLIONS OF US DOLLARS to Twitter Influencers. This is to say “Thank you for making my platform tick.” So, there’s a rule that if you have a Twitter handle, subscribe to the $5 a month blue…
Since I stumbled on the term ‘grandfathering’ in the book ‘The Membership Economy’ by Robbie Baxter, it has given me a lot of confidence that I understand how to build strong communities; because prior to knowing what that term meant, I had used this strategy so many times.
If you have a moderate budget, do the following. Thank me after 6 months.
I just completed a strategy session where we mapped: The Community OS … utilizing the operating system of communities to drive longterm deployment of knowledge for feedback-based service quality and product design.
Today again, we received another Corporate Registration for CCMOC (Competent Community Manager Online Course). Slowly, we are building a robust tribe of Community Managers, especially for Corporate Organizations
This morning I had a strategy session with an organization that is present in 4 countries. We spent more than 1 hour distilling their MEMBERSHIP MODEL ADAPTATIONS.
Last year, Instagram started what it called SUBSCRIPTION to help content creators earn from “limited audiences only”. Call it VVIP IG. Then Elon Musk acquired Twitter and instantly started what is called TWITTER BLUE, which is a VVIP version of…
