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Marketing

Business, Marketing

MARKETING IS HARD. IT IS NOT FOR THE FAINT-HEARTED

In 2006, I said “I hate marketing”. From 2010 to date, I have read books, attended courses, watched a lot of videos, followed experts and practiced every single day how to become a better marketer. I market for a living now AND IT IS NOT EASY AT ALL. 😭 😢 😮‍💨

The Octopus
April 3, 2023

Business, Communities, Entrepreneur, Marketing, Money, Sales

USE YOUR MARKETING BUDGET FOR SOMETHING ELSE.

In 2018, after I felt that my second ever attempt at organizing a conference (BCP Conference) was too stressful and didn’t pay off, I went back to the drawing board. The outcome was BSG Summit, which we launched in 2019. This time around, a PAID EVENT; not FREE.

The Octopus
June 22, 2022

Business, Marketing, Sales

There is ONLY ONE REASON Why My Marketing is Working: I PERSIST.

If you have followed my work carefully, you will agree with me that I am a very consistent, dogged and determined seller. I am constantly fine-tuning my content and message to hit the SWEET SPOT. The sweet spot is that…

The Octopus
February 7, 2022

Business, Marketing, Sales

ENVY, HATE and BLOODY COMPETITION IS A VALID MBA STRATEGY.

1. MBA - this means Marketing, Branding and Advertising. 2. AFCON - African Cup of Nations, a bi-annual senior soccer competition for male national soccer teams. 3. DSTV - a cable TV service in Africa owned by Multichoice Group, a South African company. 4. DMSC - Disruptive Marketing Strategy Clinic

The Octopus
February 4, 2022

Business, Marketing

THE POWER OF RELIGION.

There is NO religion or faith on earth that does not encourage their adherents to INVITE MORE PEOPLE to that faith. None!!!

Sam Obafemi
November 22, 2021

Communication, Communities, Marketing

HOW TO UTILIZE COMMUNITIES FOR COMMONWEALTH.

One skill I don’t give myself enough credit for is COMMUNITY MANAGEMENT. I can modestly say I influence A LOT of people via VIRTUAL TRIBES and also OFFLINE. In fact, my OFFLINE TRIBE is almost 100x my ONLINE TRIBE LEADERSHIP.

Sam Obafemi
November 12, 2021

Advertising, Business, Marketing

5 Dysfunctional Strategies To Not Use In Marketing Anything.

1. Churning Out Posts Without Having Someone In Mind: when you are writing a marketing post, the most effective way is to IMAGINE A TYPICAL RECIPIENT and write with that person in mind

Sam Obafemi
November 10, 2021

Business, Marketing, Money, Motivation

2 DAYS . 12 SESSIONS . ABSOLUTELY FREE . VALUE WORTH OVER ONE MILLION NAIRA.

2 DAYS . 12 SESSIONS . ABSOLUTELY FREE . VALUE WORTH OVER ONE MILLION NAIRA. We Made It. We Did It. The Mini Summit Was A Smash. Thank you!!!!!

Sam Obafemi
November 9, 2021

Business, Marketing, Sales

WHY YOU ARE NOT GETTING VALUE FROM YOUR MARKETING.

Believe me or not. But read this to the end. It is okay to boast about your credentials, your experiences, your competencies and your titles … in marketing, they constitute THE AUTHORITY OF THE MARKETER but that is DOWN THE LIST of the precedence for converting prospects. Like John C. Maxwell will say, PEOPLE DON’T CARE HOW MUCH YOU KNOW UNTIL THEY KNOW HOW MUCH YOU CARE.

Sam Obafemi
October 26, 2021

Entrepreneur, Marketing

IMAGINE TELLING SOMEONE TO WITHHOLD THEIR PAYMENT BECAUSE…

One of the beauties of being a subject matter authority is that there will be so many people who want to engage you but you are unable to take them on as clients or customers.

Sam Obafemi
October 20, 2021