HOW TO HIRE A BRAND COMMUNITY CONSULTANT.

You see the image on the right titled ‘New Implementation Consulting’, is how Brand Community design and development is done.

WE DO NOT BUILD COMMUNITIES FOR ORGANIZATIONS. WE BUILD COMMUNITIES WITH ORGANIZATIONS.

At Cerca Africa, our model for building communities is that we ask the following questions:

1.⁠ ⁠What is the main outcome you want from building a community?

2.⁠ ⁠What is the alignment of this main outcome with your business (corporate client) or personal (individual client) objectives?

3.⁠ ⁠Who is the primary audience you want to engage in the community?

4.⁠ ⁠These questions 1-3 then inform the type, size, platform and frequency of activities that we design to attract the audience and create a framework for the community.

5.⁠ ⁠Each activity is then monitored and measured to identify:

    A. New possible activities that can retain and heighten engagements

    B. Gaps or challenges from engagements that can generate value based interventions or responses. This is usually a good place to introduce paid services or subscriptions.

6.⁠ ⁠Steps 1 to 5 are iterated rinse-repeat.

Caveat:

1.⁠ ⁠Community design and management can NEVER be a routine, static cycle. Because you’re dealing with human beings, you must maintain a dynamic system of engagement.

2.⁠ ⁠The strength of a community relies on the concerted efforts of the consultant and the client. The client must drive the direction they want to go and the consultant must create the interpretation of that direction. No side has an upper hand. It is a combined responsibility.

Cerca Africa is the most advanced brand that helps companies, organizations and individuals to build, maintain and grow vibrant, profitable communities. We can help you.

For more information, or request for proposals (RFP), please email services@cercaafrica.com or contact us via WhatsApp on 07035953367.

Sam Obafemi, DBA 

Founder/CEO, Cerca Africa