Address
SOBCA, Abuja Nigeria
Work Hours
Monday to Friday: 8AM - 6PM
WHATEVER YOU SELL, THERE IS A BUYER. TRY THESE STEPS.
More than 90% of Nigerians DID NOT KNOW they needed or wanted MOBILE TELEPHONY. In fact, as at 1999 when GSM was approved by the Federal Government of Nigeria, I was 20 years old and all my knowledge about telephony was limited to NITEL and NITEL PHONE BOOTHS.
More than 90% of Nigerians DID NOT KNOW they needed or wanted MOBILE TELEPHONY. In fact, as at 1999 when GSM was approved by the Federal Government of Nigeria, I was 20 years old and all my knowledge about telephony was limited to NITEL and NITEL PHONE BOOTHS. Many of us knew NOTHING about SMS, and MOBILE EMAILING. There was NO EVEN CHATTING until BLACKBERRY was introduced to the Nigerian market with BBM. But guess what? People like MO IBRAHIM (Founder, CELTEL) and STRIVE MASIYIWA (Founder, ECONET) took the risk to come into Nigeria to kick off the business of GSM.
In other words, even when we did not know we needed the service, they sold it to us.
I have learnt something strong in business: NO MATTER THE IDEA YOU HAVE, THERE IS A SAMPLE MARKET THAT WILL BUY IT.
It means THERE IS ALREADY A BUYER FOR SOMETHING YOU HAVE.
So how do you gain the market you desire?
- Know the market that WANTS your idea, products, services or stuff. Take ALL THE TIME to really understand their wants. Abraham Lincoln said: if I have 8 hours to cut down a tree, I will use 6 hours to sharpen my machete. This point is the SHARPENING THE MACHETE. Invest time, resources, research, etc. for KNOWING THE WANTS OF YOUR TARGET CUSTOMER.
- Know the MESSAGES for the target market. It is not every market that consumes the same kind of message. The pitch that will appeal to a mass market won’t serve a middle class market nor will it serve a premium market. The pitch for different age brackets, social bracket, ethnic bracket, race bracket, etc… these differ. Know it and use it.
- Learn CONSISTENCY. I tell you the honest truth: markets do not respond on time ALWAYS. There is usually a RUSH then a PUSHBACK then a PLATEAU then the TRUE MARKET STAYS. Observe how the market responds and use it to your advantage. Don’t relax when the market rushes at first and don’t relent when the market pushes back later. BE PATIENT. BE COMMITTED. BE DOGGED. It takes time.
Finally, I will also discuss this on October 23rd at DISRUPTIVE MARKETING STRATEGY CLINIC in ABUJA. If na the market wey you dey find, count on me to help you find it. Come on the 23rd October and learn how. See flier for details.
m a k t u b!!!
SO