THE FUNNEL OF PATRIARCHY.

Last week, an architect came to me with a need. She said she is not permitted to market her profession (based on the ethics of architecture) but she wishes she can merge her work with human capital development. So, she needed a strategy because she was experiencing sickness and depression from just being on her job.

I taught her a funnel of patriarchy.

This funnel suggests as follows:

BASE LEVEL: Create a CUSTOMER DEVELOPMENT SERIES across all your visibility channels. These channels include Facebook, IG, Twitter, LinkedIn, Pinterest, Snapchat, etc. The series will consist of LIFE CASES from your own view in your niche, LESSONS learned from these life cases and a CALL TO ACTION (CTA) that if they wanted more, they could reach you via SMS and/or email address. An example is that she saw rain beating against a wall in their office and it reminded her how in school, they were taught that buildings must face a particular degree so that it won’t be stained by rains. I explained to her that this knowledge was what would attract site owners, other developers, etc to hire her as a professional if she just shares it as it is via her channels. When she is invited to inspect sites (physically or virtually via video and photo evidences), she charges fees for supervision. This is her first level of income.

MANAGERIAL LEVEL: Since the strength of her skill is BEING ON SITE, it also means that she will be unable to go to every site where her attention is required. So, we created another level from the BASE level called Managers. These guys will be like her cohort. She will train them on-site observation, site ethics, and other variables of the skill. This is the second level of her income. It is similar to the SOBCA Coaches level.

TOPMOST LEVEL: This is her becoming the LEAD PARTNER of a team of partners (others at this level can be called JUNIOR PARTNERS). They will run a consortium of architects and other relevant skills. All members must graduate from the MANAGERIAL LEVEL so that they understand the culture of the consortium. This level is for large projects acquired by the consortium.

She was soooooooooo excited. She could not believe how I evolved these thoughts within 25 minutes.

Now, please advise me:

• What else could we have added to this strategy?
• How can you adopt this kind of strategy for your own kind of industry?

m a k t u b!!!

SO