“Coach Sam, You Became Very Scarce”

Some years ago, when we hosted one of SOBCA’s free tasters on Mental Health and Emotional Intelligence at Be Better Centre, Gudu (Abuja), right after the session, I had the privilege of chatting with the Founder of Be Better Centre, Mr. Omagbitse Barrow, and another friend (and former client), (I will omit her name for a purpose). We were exchanging pleasantries and the woman said ‘ah! Coach Sam, that’s how you disappeared from me and have been scarce to me…’. In my characteristic non-confrontational way, I laughed off her assertion and tried to wave it off. Gbitse’s response to her was ‘because you did not upgrade your involvement with him. Sam has upgraded his brand.’ WoW!!! I felt both ‘relieved’ that someone gets it and also ‘embarrassed’ for the woman because I no get the liver to tell the person that kind of thing for their front (I don’t have the confidence to tell someone such feedback in their presence). 🤣😂😂🤣🤣

But it is what it is.

You see, many people, by their habits and choosing, elect their service levels. I think it is abnormal to accuse a service provider of ignoring you, no matter whom you are to them. What operates a business is MUTUAL ENGAGEMENTS. The way you choose whom to work with is the same way a service provider must choose which clients to serve. This is a long conversation that many are not ready to have but let me summarize it this way:

1. If you discover that you’re not in a service provider’s top list of engagement, it means YOU ARE FIRED. No one deserves stress from a client. Even you, the customer, you don’t deserve stress at all.
2. If you really want to be supported, assisted, guided and served by a coach, consultant, and service provider of you choice, you should commit to the process of work. Some of you claim to want coaching but you don’t follow through with tasks, assignments, schedules and even your payments. Worse off, you accuse your coach of either putting you under ‘pressure’ or overwhelming you with ‘reminders’. Oh WoW!!! But what did you pay them for again? Remind me!!!
3. I have found out personally that the fewer the clients, the higher the returns on both sides. I am able to literally work for my clients, like my Priority Coaching clients, because they are just 8 now (started with 18 and weeded out 10). Each one of them can testify that their results are changing greatly too, because I have time for them.

If you are a service provider, learn from this post. REVAMP YOUR CUSTOMER LIST, RETAIN BETWEEN 30-40% OF THEM AND GIVE THEM ‘EVERYTHING’ THEY DESERVE. See how your returns will skyrocket.

If you hire anyone, as a customer, be ready for the work otherwise STEP BACK UNTIL YOU ARE READY. Readiness is time, effort, and financial. STOP WASTING PEOPLE’S TIME AND YOURS TOO.

I hope this helps.

m a k t u b!!!

PS: Because this is a serious issue, I will dedicate one (1) day during the DISRUPTIVE MARKETING class to breakdown the strategy for this. If you’re not signed up for this course, do so today. Ask me how.

SO