Even though there are 3 Classes of Customers, namely:
- The Mass Market
- The Middle Class &
- The Premium,
There are actually ONLY TWO (2) ENERGIES IN THE MARKET, viz:
1. The POOR Minded and
2. The WEALTH (Not Rich) Minded
Friday 26th November.
12 noon: Check-In
3-6pm: First Session BACK TO MARKETING BASICS / WHY YOU MARKETING EFFORTS ARE NOT CONVERTING by Coach Sam
7-10pm BARBECUE NIGHT
Believe me or not. But read this to the end.
It is okay to boast about your credentials, your experiences, your competencies and your titles … in marketing, they constitute THE AUTHORITY OF THE MARKETER but that is DOWN THE LIST of the precedence for converting prospects. Like John C. Maxwell will say, PEOPLE DON’T CARE HOW MUCH YOU KNOW UNTIL THEY KNOW HOW MUCH YOU CARE.
I have observed that many of us don’t understand strategy that can give us an edge so I would like to advise on JUST 2 EFFECTIVE STRATEGIES out of about 7 that I have tried. Maybe this can help you in 2022. Please read this carefully. Thank you. [If you want the full length of strategy session, we will do this as a BSG Full Session in 2022. If you have not joined BSG, do so like yesterday.]
One of the beauties of being a subject matter authority is that there will be so many people who want to engage you but you are unable to take them on as clients or customers.
Richard Branson came to Nigeria with a lot of positive intentions to build Virgin Airlines. He left. He is quoted to have said ‘Nigerian Politicians are irredeemably corrupt.’
Everybody who has planted his feet on Nigerian soil knows that doing anything in Nigeria is stressful. Even the simplest of tasks in Nigeria has to be made complicated so that it is stressful. Like I would usually say, “if it is not stressful, it is not Nigerian.”
My birthdays give me a few moments to reflect on what I have done right and what I tried that did not work… this week is such a moment … as I appreciate how God has helped me in the past 1 year.
If you have ever attempted to send BULK EMAILS to your leads or prospects, it is most likely you have used MAIL CHIMP.
More than 90% of Nigerians DID NOT KNOW they needed or wanted MOBILE TELEPHONY. In fact, as at 1999 when GSM was approved by the Federal Government of Nigeria, I was 20 years old and all my knowledge about telephony was limited to NITEL and NITEL PHONE BOOTHS.
