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Sam Obafemi

Sam Obafemi

DEAR EMPLOYER

Let’s face it. This period in Nigeria is very challenging as an employer. The cost of virtually everything has skyrocketed. It is safe to generalize and say everything is costlier than they were even 6 months ago. EVERYTHING!!!

DO NOT CHOOSE A MENTOR.

One of the revelations I got in 2021 is that YOU DO NOT CHOOSE PEOPLE. RATHER, YOU PRAY PEOPLE INTO YOUR LIFE. This is one of the MOST STRATEGICALLY PEACEFUL OUTCOMES of my life this year. 1. Don’t choose a COACH because of his or her numbers and results. A coach may have the results you seek but that relationship may damage you and not grow you. PHYSICAL OUTCOMES ARE PARALLEL FROM SPIRITUAL ALIGNMENT.

BUILDING A SIGNATURE PLATFORM

There is an organization that certifies consultants in Nigeria. I won’t mention their name since it is not an advert (if you know, you know 😜 ). But I like what they are doing. They have found a MARKET WANT and designed a VALUE PROPOSITION around that want. So they simply HARVEST PROSPECTS and TORRENT-EMAIL them to join their community. The fee is N150,000.00 (around $300). With this amount, and a workshop, you’re admitted into the credible society of consultants.

YOUR STAFF DENSITY IS VERY CRITICAL.

YOUR STAFF DENSITY IS VERY CRITICAL.
Staff Density is defined as THE NUMBER AND QUALITY OF PEOPLE YOU HAVE IN YOUR EMPLOYMENT; BOTH FULL TIME AND PART TIME. Provided you are paying these people MONTHLY WAGES, they constitute your staff density. One of the MOST EFFICIENT decisions we made at SOBCA/BSG is to keep our density LOW. We have ALWAYS had a VERY LEAN team. Few staff who do a lot and we get the results. According to Reed Hastings (CEO, Netflix), the larger your team gets, the harder it becomes to keep a water-tight culture.

TO BE VULNERABLE OR NOT TO BE.

TO BE VULNERABLE OR NOT TO BE.
If you have followed my journey in the last 10 years, you will agree with me that I have been brutally open about a lot of things in my life and private space too. Book after book, I have documented so many wins and my pitfalls. This has come with some glory and also without the absence of recruiting new enemies. Somehow, my openness has exposed me to ardent blackmail and hate and unlimited backstabbing. I never knew there’s a word that identifies with THE IMPACT OF ACCEPTANCE OR REJECTION BASED ON YOUR VULNERABILITY.

HOW TO GET MASSIVE TRAFFIC TO YOUR BUSINESS THROUGH RIVAL LEVERAGE!!!

HOW TO GET MASSIVE TRAFFIC TO YOUR BUSINESS THROUGH RIVAL LEVERAGE
My usual hideout in Lagos is SuruExpress Hotel on Joel Ogunnaike (yes, you can call this an unpaid advert). I have used that hotel since 2017. Because of the COVID, I haven’t gone there since 2019 when I came back from Mauritius 🇲🇺 trip. So last weekend, I checked in for the first time ever since. It felt like home. Seeing old staff welcome me back was so heartwarming. I love Suru Express Hotel for the coziness, warmth, responsive staff and secrecy-appeal. 😜

MY PROBLEM WITH SCHOOLING.

My Problem With Schooling
Honestly, if certificates and credentials weren’t a part of strategic inclusion, I WILL NEVER BE A PROPONENT OF FORMAL SCHOOLING. The thing dey tire me abeg (it tires me). But it is what it is. My daughter’s teacher sent me a message during the Sallah break to report that my girl left some of her books in school. My first impulse was anger ‘why would she do that?’ Then in the same breathe, I recollected my chat with a friend who told me ‘your daughter likes to read sha. She even reads your own library. How does she do it?’ Irony!!! How do you explain that a child LOVES MY LIBRARY but forgets her ACADEMIC LITERATURE in school? One other reason why I couldn’t stay angry with my daughter is that I WAS JUST THE SAME WHEN I WAS HER AGE.

DOES ADVERTISING REALLY WORK, ANYMORE?

Does Advertising Really Work
Recently, I have been having these mental intercourses, asking myself if advertising is really as potent as it is perceived. A Lagos Food brand approached me to be their brand ambassador and I requested that they should give me a few weeks to clear my desk from some pending projects so I can give a proper response. While I was deliberating my response, I asked myself ‘does brand ambassadorship and advertising really work?’

Beliefs That Make Money with Coach Sam: Update, New Price

I have designed this single 3-hour session. This is for anyone, if you want to: 1. Take your financial future into your hands. 2. Reverse the scary trend of not affording anything you want. 3. Live within the reach of what you can afford and more. Simply put, if you want to know how money can come to you fluidly, this is a course you must not miss. I have made it EXTREMELY AFFORDABLE especially because it is SOBCAonline 5th Anniversary season. Until August 8th, I will continue to make my fees ridiculously affordable. With only N2,500.00, you will get: 1. Access to the Live Zoom Class. 2. Free Replay of the Class (even if you won’t make the class, pay to get the replay). 3. 3 hours of engagement with me during the class. This class is worth N250,000.00 only. You are getting it at 1% Cost (N2,500.00). Don’t disgrace your lineage by missing this class.

FOR A FOOD LOVER IN ABUJA

You would recall that I said I will give gifts randomly until August 8th when SOBCA Anniversary is consummated! My first gift is the Discount of N70,000.00 to attend SOBCA’s Emotional Intelligence and Anger Management Combined Certification. This is for ONLY 10 PEOPLE. You are paying N180,000.00 only instead of N250,000.00. This offers lasts until the 10 slots are gone or until August 1st. Don’t miss it.