Business

WHAT OUR ANNIVERSARY SPONSORS GOT IN RETURN.

“SOBCA at 5” Anniversary events kick off tomorrow (Saturday) and we are more than glad. We are grateful too. The colloquium holds tomorrow. We had 135 registrations for this event alone. And we sent a private email invitation to them and mentioned the sponsors of the refreshments we are having

WHAT OUR ANNIVERSARY SPONSORS GOT IN RETURN.

“SOBCA at 5” Anniversary events kick off tomorrow (Saturday) and we are more than glad. We are grateful too.

The colloquium holds tomorrow. We had 135 registrations for this event alone. And we sent a private email invitation to them and mentioned the sponsors of the refreshments we are having. The sponsors have branded their meals with their contact details so that AT LEAST 100 CONTACTS will become POTENTIAL CUSTOMERS of these vendors. If these vendors do their homework of following up and up-selling properly, that is a LIFETIME VALUE OF A CUSTOMER ACQUIRED AT THE COST OF SPONSORSHIP.

DEAR EMPLOYER

Let’s face it. This period in Nigeria is very challenging as an employer. The cost of virtually everything has skyrocketed. It is safe to generalize and say everything is costlier than they were even 6 months ago. EVERYTHING!!!

BUILDING A SIGNATURE PLATFORM

There is an organization that certifies consultants in Nigeria. I won’t mention their name since it is not an advert (if you know, you know 😜 ). But I like what they are doing. They have found a MARKET WANT and designed a VALUE PROPOSITION around that want. So they simply HARVEST PROSPECTS and TORRENT-EMAIL them to join their community. The fee is N150,000.00 (around $300). With this amount, and a workshop, you’re admitted into the credible society of consultants.

YOUR STAFF DENSITY IS VERY CRITICAL.

YOUR STAFF DENSITY IS VERY CRITICAL.

Staff Density is defined as THE NUMBER AND QUALITY OF PEOPLE YOU HAVE IN YOUR EMPLOYMENT; BOTH FULL TIME AND PART TIME. Provided you are paying these people MONTHLY WAGES, they constitute your staff density.

One of the MOST EFFICIENT decisions we made at SOBCA/BSG is to keep our density LOW. We have ALWAYS had a VERY LEAN team. Few staff who do a lot and we get the results.

According to Reed Hastings (CEO, Netflix), the larger your team gets, the harder it becomes to keep a water-tight culture.

HOW TO GET MASSIVE TRAFFIC TO YOUR BUSINESS THROUGH RIVAL LEVERAGE!!!

HOW TO GET MASSIVE TRAFFIC TO YOUR BUSINESS THROUGH RIVAL LEVERAGE

My usual hideout in Lagos is SuruExpress Hotel on Joel Ogunnaike (yes, you can call this an unpaid advert). I have used that hotel since 2017. Because of the COVID, I haven’t gone there since 2019 when I came back from Mauritius 🇲🇺 trip. So last weekend, I checked in for the first time ever since. It felt like home. Seeing old staff welcome me back was so heartwarming. I love Suru Express Hotel for the coziness, warmth, responsive staff and secrecy-appeal. 😜

DOES ADVERTISING REALLY WORK, ANYMORE?

Does Advertising Really Work

Recently, I have been having these mental intercourses, asking myself if advertising is really as potent as it is perceived. A Lagos Food brand approached me to be their brand ambassador and I requested that they should give me a few weeks to clear my desk from some pending projects so I can give a proper response. While I was deliberating my response, I asked myself ‘does brand ambassadorship and advertising really work?’