5 years ago, after I ran BARNABAS HOUSE for 5 years, struggling, we founded SAM OBAFEMI BEHAVIOURAL CHANGE ACADEMY (SOBCA).
There were 3 factors that made Barnabas House (@BHouseNG) to fail…
Last night, during the LIVE ZOOM CLASS on BUILD A BEAST, we calculated how much SOBCA makes in a year and we pegged it at an average. The resultant outcome was that IF WE CONTINUE AT THE CURRENT RATE OF GROSS INCOME IN NAIRA, IT WILL TAKE SOBCA 8,333 YEARS TO HIT “UNICORN” STATUS. 😳😳😳😳😭😭😭😭😭
Even my GreatGrandChildren to the 7th generation won’t see Unicorn at this rate. In fact, Jesus would have come back and rapture would have happened. E PAIN ME O. 💔❤️🩹💔❤️🩹
Some time late 2020, Apple had entered a partnership with Kia/Hyundai that failed even before it took off. It was like premature ejaculation. The partnership laid to rest speculations that Tesla was going to have a fierce competition in the electric car market until Apple pulled a “Trojan horse” on us. APPLE CARS ARE DUE TO BE UNVEILED IN 2022. WoW!!!
Kemi is Togolese. She has been making hair for people for over 25 years now. She operates in Ikeja Lagos. She’s been making hair for a friend of mine since my friend was a teenager till today. She’s so good (I hear). Over the past 25 years, Kemi has trained well over 100 other people who have been apprentices with her, and have moved on to establish their own businesses
Originally titled ‘Ameno’, the song performed by E.R.A has been trending on Nigerian social media for the past 2 weeks. Clubs, artistes and social media influencers have been sampling the song.
What most people are sampling is derived from Olamide’s 2013 remix (sampling) of the original track done in 1996 (25 years ago). WoW!!! 25 years ago and a song makes a huge comeback.
This strategy in business is called SAMPLING.
In the current book I am reading “Why Startups Fail”, the Author “Tom Eisenmann”, a Harvard Professor of Entrepreneurship talks about 4 terminologies that I like and will break down for you, viz:
One of my protégées came visiting yesterday and gave me a ‘seed’. I was humbled. He was someone who had tried to engage my attention for so many months and I did not know until sometime last year when someone sent me a DM on IG asking to join my BSG community.
But because he could not afford it, he chose to ‘pay a fee just to learn from me from a distance’. I had never heard such kind of perspective. That was how he got my attention.
You have invested a great deal of resources to get a very good brand narration: great logo, aesthetic colours, powerful brand name, and world class effizy.
Even your website is like the White House, resplendent with finesse and class… it looks like WHAT GOD CANNOT DO DOES NOT EXIST… you have arrived.. but then someone reaches out to your business and there is trouble.
I have an estimated 7,000 followers on Facebook (5,000 Friends and around 2,000 Followers). Let me now shock you.
LESS THAN 200 of this 7,000 human beings have ever bought ANYTHING from me. LESS THAN 200. That is 2.86%. 🤣😂😂🤣🤣😂😂😂
What this means is that FACEBOOK IS NOT MY PRIMARY MARKET.
It has been 15 years of learning about MARKETS and MARKETING. In the last 5 years alone, I have re-engineered my brand to become one of the most sought after brands in the Heart of the North of Nigeria. I have also serially sold out several Programmes and courses; someone has called me ‘Sexy Seller’. This is the inspiration behind my new range of services that you may find absolutely relevant.
