DOES ADVERTISING REALLY WORK, ANYMORE?

Recently, I have been having these mental intercourses, asking myself if advertising is really as potent as it is perceived. A Lagos Food brand approached me to be their brand ambassador and I requested that they should give me a few weeks to clear my desk from some pending projects so I can give a proper response. While I was deliberating my response, I asked myself ‘does brand ambassadorship and advertising really work?’

Before I share my personal thoughts, please visit this blog post I stumbled on that asks the same question: https://www.google.com/amp/s/digiday.com/marketing/advertising-even-work-anymore/amp/

Now my take about advertising:

I am a believer in the MBA Philosophy. MBA means: Marketing-Branding-Advertising. I am tempted to tweak that acronym and call it BMA Philosophy; bringing Branding ahead of Marketing.. because I personally feel that of the 3, BRANDING IS KING.

Last week, I was invited to a client project strategy meeting about a hospitality’s brand. And the Founder was all about ‘our digital marketing’, ‘our marketing’; but the place had people issues and process gaps. He kept arguing about how marketing is the problem.

“Baba”, if you market the entire world but your in-house habits are off and out of sync, that is most dangerous to your brand because all the customers will be ‘evangelists of your doom’. This is not rocket science. (NB: ‘Baba’ is me referencing you as ‘holla’ 😁).

Advertising will NOT replace the behaviours from a team of workforce that should deliver undoubtable customer experience. Advertising will not replace the right attitude and the attention to turn-around-time. Advertising will not replace the integrity of service and the quality of output and outcomes. ADVERTISING AND MARKETING are supposed to BRAG ABOUT A WORKING SERVICE THAT YOUR BRAND ALREADY DELIVERS!!!

Simple!!!!!!!

So if you want me to be your brand ambassador, dear next business, be sure that I want to see what your brand has delivered as promises then I am more than happy to roll.

You get the point now!!!

m a k t u b!!!

SO