HOW NOT TO PRESENT YOUR BRAND.

[Long Post … The Last Paragraph is Key.]

If there is anything you must learn as a business owner, it is BRANDING. This subject is VERY VAST AND VERSATILE. It is DYNAMIC AND COMPLEX because every single ACTION and INACTION counts.

Last week, 2 events happened to me that makes me see that many brands are playing with their branding.

Incidence 1:
I paid for a PREMIUM TRAINING that I am attending late October outside Abuja. The payment channel was PayStack. I got the usual emails from PayStack system acknowledging my payment but I was waiting for the Host organization to advise on my payment and the next step. After 24 hours, I asked my Personal Assistant to send them a message via the numbers on their flier so they would confirm they got my registration. When she did, they agreed that they got it. And promised to send an email. It took another 24 hours (making it 48 hours already) before I got a ONE-LINER saying “Your Registration has been received.” That was all.

WoW!!!

Incidence 2:
I have been a student and investor in cryptocurrency for not so long and the returns have been quite inspiring so I decided to take it a notch higher by venturing into NON-FUNGIBLE TOKENS (NFT). I discussed with one of my colleagues and he recommended someone who is very good at it. He also gave me the fellow’s number. And I sent a text, viz: “Good evening Sir. My name is Sam Obafemi. XXX told me about the magic you do with NFT. I would like to learn more. Is it okay to chat via WhatsApp on this line? Many thanks.” This was at 4:57pm

At 10:13pm the NEXT day, he replies with “Sure, this is my WhatsApp line.” That’s all.

I’m like wawu!!!!!!!

If you do business, please read the next 3 statements SLOWLY!

1. Be generous with correspondences in business. Be gracious, available, present, explanatory, flattering, and informative. Share as much details that carries the customer along. Don’t just send a message that sounds like ‘you’re disturbing me joor.’
2. Learn how to write. Learn how to write. Learn how to write. A customer is NOT your lover or paddy. Write professionally and with courtesy. Ask people to help you learn. Ask STELLA NNODI (+234 816 317 1944), INI AKPAN (+235 803 774 1008) or LAMIDE JOHNSON (+234 703 363 4106) or anyone around you who writes for corporate organizations. Stop being a mediocre brand.
3. Attend courses about Marketing and Sales communication. Never miss a chance to improve your marketing and sales communications skills. Never!!! For instance, you have NO REASON to miss my monthly DISRUPTIVE MARKETING STRATEGY CLINIC that is holding October 23rd in Abuja. Especially because it is still selling for N25,000.00 FOR THE NEXT 4 DAYS. From October 1st, it sells for N35,000.00 and on October 16th, it goes to N50,000.00 only. There are ONLY 7 SEATS LEFT. JOIN THIS CLASS TODAY. Pay to GTBank 0014480963 before all seats aren’t gone.

Let me end with this: if you get branding well, your marketing and advertising budget can be low because branding will ‘cover your marketing sins.’ Do not joke with your brand. I have reminded you.

m a k t u b!!!

SO