OVER MARKETING

I walked into a barbershop somewhere in Wuse 2 to have a haircut. And it’s also a Spa. While he was doing his thing, he noticed dandruff on a side of my head and asked if I wanted to wash. I said it was fine. After a few minutes, he asked if the fat on my nose should be scrubbed and cleaned. I didn’t answer. A little later, he asked me if I had a clipper of my own. I told him I did and that I branched off to have a quick cut because I was too tired and my movements won’t allow me to go pick up my clipper and take all the time to do the grooming process. As though he determined to get something from me, he said since I said I’m too tired, he would give me a head massage after which I can appreciate him, IF I WANT TO. I obliged and I thanked him.

I was already stretched by his approach which my mind was already judging as ‘over marketing’.

But was I too quick to think so?

Would you consider what he did as ‘over marketing’?

In what ways do we and/or our staff ‘over market’ our ideas and business? (My staff Tunde has the reputation of putting people on the edge with intense follow up and aggressive contacting. I know how annoying this can be and I usually appeal to him to soften his push many times.)

What are the real implications of over marketing?

Please let me know.

m a k t u b!!!

SO