When Mark Zuckerberg created Facebook, if you had joined at the beginning in 2004-2007, it was super boring. I recall using so many hours to upload the list of my favorite books that I have read (Facebook helped you keep an e-library), family tree, favorite music and favorite movies, etc
Last week, an architect came to me with a need. She said she is not permitted to market her profession (based on ethics of architecture) but she wishes she can merge her work with human capital development. So she needed a strategy because she was experiencing sickness and depression from just being on her job.
One of the most critical components of a business is HOW DO I MAKE SURE I AM PAYING MY STAFF FOR DELIVERING VALUE TO THE BUSINESS?
There are so many ideologies flying around but one fact is true: BUSINESS OWNERS ARE LOSING MONEY FROM STAFF NEGLIGENCE OR INCAPACITY OR NON-PERFORMANCE.
Many people I have coached do not want to be the face of the business they are building. Some, for valid reasons; others, for reasons like shyness and fear.
The discussion about whether to build a personal brand or a corporate brand is usually active. To some, they will build a powerful company brand and be ‘faceless’. For some, they would rather build their personal name because to build a company is a lot of work. To some, both should grow in parallel.
