There are 3 types of customers that we serve: The Mass Market Customer: which is commodity and crowd based. This customer is price sensitive and easy switches to another vendor because switching costs is extremely low. Middle Class Customer: this…
SOBCA, to an EXTERNAL PERSON (customers, investors, and general market) is a BEHAVIOURAL CHANGE BUSINESS. But to the INTERNAL TEAM, we are a LOGISTICS BUSINESS DELIVERING EDUCATIONAL OUTCOMES (or AN EDUCATIONAL BUSINESS THAT USES LOGISTICS TO DELIVER WORLD CLASS SERVICES).…
I have shared this story so many times and I will always do. In 2006, I saw a vacancy post in YahooJobs for Network Administrator. I was in Lagos. The job was on Marina, Lagos. I applied and was invited…
Trust is not a legal tender in business. Nobody owes you trust and you also don’t owe anyone trust; however, the only time-tested way to make longterm wealth and clout is by increasing the trust quotient for yourself and your…
The strategy in this post can apply to EVERYONE. Just so you know. 😁 The world over, I personally believe that there are 3 MAIN JUNCTIONS to becoming a person of value, wealth and relevance. Just 3!!! Self Audit: the…
I was coaching a Priority Client who desires to become a profitable coach. After weeks of undertaking personality assessments and core values clarification as well as her life story, we came down to 3 CORE AREAS that she FEELS MOST…
Some of my clients in my Priority Coaching list are VERY WELL TRAINED. Some have so much knowledge and some have a lot of experience BUT THEY HAVE STRUGGLED WITH USING IT FOR THEIR OWN PROFITING. One of the most…
I think one of the mistakes many business owners, or those who desire to do business, make is the assumption that they need to do ONLY ONE THING so that their business will be strong.
Chike is known to many people from either MTN PROJECT FAME 2015 or AIRTEL THE VOICE. Many people like me know him from BATTLEGROUND, the DSTV mafioso series. Either way, Chike looks cool. His latest album is titled BOO OF…
Recently, I told my family that I have come to a point where I will protect my mind from needless debates and arguments. Conversations like interpersonal aggressive debates, pro or anti government sentiments, and intellectual point-proving will be far from…
