Address
SOBCA, Abuja Nigeria
Work Hours
Monday to Friday: 8AM - 6PM
More than 90% of Nigerians DID NOT KNOW they needed or wanted MOBILE TELEPHONY. In fact, as at 1999 when GSM was approved by the Federal Government of Nigeria, I was 20 years old and all my knowledge about telephony was limited to NITEL and NITEL PHONE BOOTHS.
[Long Post … The Last Paragraph is Key.]
If there is anything you must learn as a business owner, it is BRANDING. This subject is VERY VAST AND VERSATILE. It is DYNAMIC AND COMPLEX because every single ACTION and INACTION counts.
The Agenda for DISRUPTIVE MARKETING STRATEGY CLINIC is:
- The MBA Philosophy
- My 18 Marketing Channels
- Relationship Marketing
- Emotions Marketing
- Affiliate Marketing by Milton Tutu
- Brand Case Studies
- Using Network Marketing as a Strategy
- Live Sector-based Coaching
As a passionate student of advertising, marketing and branding, I try to analyze any materials I see from brands in public. When I saw the MUNCH-IT advert with #Davido, sincerely, I criticized the way it was done. I felt it was tacky and not tidy.
My usual hideout in Lagos is SuruExpress Hotel on Joel Ogunnaike (yes, you can call this an unpaid advert). I have used that hotel since 2017. Because of the COVID, I haven’t gone there since 2019 when I came back from Mauritius 🇲🇺 trip. So last weekend, I checked in for the first time ever since. It felt like home. Seeing old staff welcome me back was so heartwarming. I love Suru Express Hotel for the coziness, warmth, responsive staff and secrecy-appeal. 😜
Recently, I have been having these mental intercourses, asking myself if advertising is really as potent as it is perceived. A Lagos Food brand approached me to be their brand ambassador and I requested that they should give me a few weeks to clear my desk from some pending projects so I can give a proper response. While I was deliberating my response, I asked myself ‘does brand ambassadorship and advertising really work?’
You would recall that I said I will give gifts randomly until August 8th when SOBCA Anniversary is consummated!
My first gift is the Discount of N70,000.00 to attend SOBCA’s Emotional Intelligence and Anger Management Combined Certification. This is for ONLY 10 PEOPLE. You are paying N180,000.00 only instead of N250,000.00. This offers lasts until the 10 slots are gone or until August 1st. Don’t miss it.
I have an estimated 7,000 followers on Facebook (5,000 Friends and around 2,000 Followers). Let me now shock you.
LESS THAN 200 of this 7,000 human beings have ever bought ANYTHING from me. LESS THAN 200. That is 2.86%. 🤣😂😂🤣🤣😂😂😂
What this means is that FACEBOOK IS NOT MY PRIMARY MARKET.
Some years ago, I was a facilitator on Coca-Cola’s Youth Empowered programme. It was a programme of the Nigerian Bottling Company (NBC) that ran in several cities for many years. On one of the days, a participant came into the hall with a product of Pepsi. You only need to see how the entire NBC reacted to that. It was like a TABOO had entered the room. I was stunned. That was my first lesson in Branding and Brand Loyalty. WoW!!!
My hair grows weekly so I visit the barber shop weekly. Because of my characteristic laziness though, it sometimes takes a fortnight and by then, my head already itches and makes me feel uncomfortable. So I must do the visit latest 10 days apart.
