You would recall that I said I will give gifts randomly until August 8th when SOBCA Anniversary is consummated!
My first gift is the Discount of N70,000.00 to attend SOBCA’s Emotional Intelligence and Anger Management Combined Certification. This is for ONLY 10 PEOPLE. You are paying N180,000.00 only instead of N250,000.00. This offers lasts until the 10 slots are gone or until August 1st. Don’t miss it.
I have an estimated 7,000 followers on Facebook (5,000 Friends and around 2,000 Followers). Let me now shock you.
LESS THAN 200 of this 7,000 human beings have ever bought ANYTHING from me. LESS THAN 200. That is 2.86%. 🤣😂😂🤣🤣😂😂😂
What this means is that FACEBOOK IS NOT MY PRIMARY MARKET.
Some years ago, I was a facilitator on Coca-Cola’s Youth Empowered programme. It was a programme of the Nigerian Bottling Company (NBC) that ran in several cities for many years. On one of the days, a participant came into the hall with a product of Pepsi. You only need to see how the entire NBC reacted to that. It was like a TABOO had entered the room. I was stunned. That was my first lesson in Branding and Brand Loyalty. WoW!!!
- Advertising, Artist, Brands, Business, Career, Communication, Customer Service, Entrepreneur, Governance, Leadership, Money
My hair grows weekly so I visit the barber shop weekly. Because of my characteristic laziness though, it sometimes takes a fortnight and by then, my head already itches and makes me feel uncomfortable. So I must do the visit latest 10 days apart.
Some years ago, when we hosted one of SOBCA’s free tasters on Mental Health and Emotional Intelligence at Be Better Centre, Gudu (Abuja), right after the session, I had the privilege of chatting with the Founder of Be Better Centre, Mr. Omagbitse Barrow, and another friend (and former client), (I will omit her name for a purpose).
- Advertising, Artist, Brands, Business, Career, Customer Service, Entrepreneur, Governance, Leadership, Money, Motivation
Last week, an architect came to me with a need. She said she is not permitted to market her profession (based on ethics of architecture) but she wishes she can merge her work with human capital development. So she needed a strategy because she was experiencing sickness and depression from just being on her job.
I walked into a barbershop somewhere in Wuse 2 to have a haircut. And it’s also a Spa. While he was doing his thing, he noticed dandruff on a side of my head and asked if I wanted to wash. I said it was fine. After a few minutes, he asked if the fat on my nose should be scrubbed and cleaned. I didn’t answer.
Around my estate, there is a UBA ATM Machine. It has been there since I moved into this estate 2 years ago. If my guesses are right, most times than not, the 2 ATMs are always OUT OF SERVICE or TEMPORARILY UNABLE TO DISPENSE CASH. This was the norm. It got to a point when I really did not bother checking the machine anymore.
Steve Harris usually says there are 4 reactions people have towards a brand:
1. Brands they love to love.
2. Brands they love to hate.
3. Brands they hate to love.
4. Brands they are indifferent about.
I have decided to help a few CEOs with designing a STRATEGIC PLAN FOR YOUR BUSINESS.
We will use SOBCA Training Room. The room sits ONLY 12 PEOPLE (with social distancing).
We will do this on Saturday, 8th May from 5-7pm.
