Brands

Advertising, Brands, Business

WHAT IF YOU DON’T KNOW YOUR BUSINESS!!!

SOBCA, to an EXTERNAL PERSON (customers, investors, and general market) is a BEHAVIOURAL CHANGE BUSINESS. But to the INTERNAL TEAM, we are a LOGISTICS BUSINESS DELIVERING EDUCATIONAL OUTCOMES (or AN EDUCATIONAL BUSINESS THAT USES LOGISTICS TO DELIVER WORLD CLASS SERVICES).…

Sam Obafemi
March 1, 2021

Advertising, Brands, Business, Career, Entrepreneur, Money

HOW I BECAME A MARKETING MAESTRO.

I have shared this story so many times and I will always do. In 2006, I saw a vacancy post in YahooJobs for Network Administrator. I was in Lagos. The job was on Marina, Lagos. I applied and was invited…

Sam Obafemi
February 28, 2021

Brands

BOO OF THE BOOLESS.

Chike is known to many people from either MTN PROJECT FAME 2015 or AIRTEL THE VOICE. Many people like me know him from BATTLEGROUND, the DSTV mafioso series. Either way, Chike looks cool. His latest album is titled BOO OF…

Sam Obafemi
December 16, 2020