[Long Post … The Last Paragraph is Key.]
If there is anything you must learn as a business owner, it is BRANDING. This subject is VERY VAST AND VERSATILE. It is DYNAMIC AND COMPLEX because every single ACTION and INACTION counts.
As at 2020, there are 1 Billion Users of Google Drive. This means 1 billion users pay varying fees to access Google Drive. The cheapest being $1.99 and the costliest package being $9.99 (it was $49.99) per user per month.
Geely is a car brand operating in Nigeria. It is a brand of Zhejiang Geely Holding Group Co., Ltd, commonly known as Geely, a Chinese multinational automotive company headquartered in Hangzhou, Zhejiang. The company is privately held by Chinese billionaire business magnate Li Shufu. It was founded in 1986.
As a passionate student of advertising, marketing and branding, I try to analyze any materials I see from brands in public. When I saw the MUNCH-IT advert with #Davido, sincerely, I criticized the way it was done. I felt it was tacky and not tidy.
Some of us work hard to set up businesses only to see them fail under our watches. When a business idea is conceived, I think the owner expects it to last for as long as it is yielding enough revenue. Revenue in itself is not a wish, it is the outcome of the structure put in place. This structure attracts or repels patronage. Many owners of businesses pay so much attention on aesthetics that they forget to get the right human resources for the provision of quality service.
“SOBCA at 5” Anniversary events kick off tomorrow (Saturday) and we are more than glad. We are grateful too. The colloquium holds tomorrow. We had 135 registrations for this event alone. And we sent a private email invitation to them and mentioned the sponsors of the refreshments we are having
“SOBCA at 5” Anniversary events kick off tomorrow (Saturday) and we are more than glad. We are grateful too.
The colloquium holds tomorrow. We had 135 registrations for this event alone. And we sent a private email invitation to them and mentioned the sponsors of the refreshments we are having. The sponsors have branded their meals with their contact details so that AT LEAST 100 CONTACTS will become POTENTIAL CUSTOMERS of these vendors. If these vendors do their homework of following up and up-selling properly, that is a LIFETIME VALUE OF A CUSTOMER ACQUIRED AT THE COST OF SPONSORSHIP.
There is an organization that certifies consultants in Nigeria. I won’t mention their name since it is not an advert (if you know, you know 😜 ). But I like what they are doing. They have found a MARKET WANT and designed a VALUE PROPOSITION around that want. So they simply HARVEST PROSPECTS and TORRENT-EMAIL them to join their community. The fee is N150,000.00 (around $300). With this amount, and a workshop, you’re admitted into the credible society of consultants.
My usual hideout in Lagos is SuruExpress Hotel on Joel Ogunnaike (yes, you can call this an unpaid advert). I have used that hotel since 2017. Because of the COVID, I haven’t gone there since 2019 when I came back from Mauritius 🇲🇺 trip. So last weekend, I checked in for the first time ever since. It felt like home. Seeing old staff welcome me back was so heartwarming. I love Suru Express Hotel for the coziness, warmth, responsive staff and secrecy-appeal. 😜
Recently, I have been having these mental intercourses, asking myself if advertising is really as potent as it is perceived. A Lagos Food brand approached me to be their brand ambassador and I requested that they should give me a few weeks to clear my desk from some pending projects so I can give a proper response. While I was deliberating my response, I asked myself ‘does brand ambassadorship and advertising really work?’
