Brands

DEAR SMALLER BUSINESS, please STOP CONTENDING WITH BIG BUSINESSES.

I have observed that many of us don’t understand strategy that can give us an edge so I would like to advise on JUST 2 EFFECTIVE STRATEGIES out of about 7 that I have tried. Maybe this can help you in 2022. Please read this carefully. Thank you. [If you want the full length of strategy session, we will do this as a BSG Full Session in 2022. If you have not joined BSG, do so like yesterday.]

YOU ARE LOSING CUSTOMERS EVERY DAY BECAUSE OF THIS

Some of us work hard to set up businesses only to see them fail under our watches. When a business idea is conceived, I think the owner expects it to last for as long as it is yielding enough revenue. Revenue in itself is not a wish, it is the outcome of the structure put in place. This structure attracts or repels patronage. Many owners of businesses pay so much attention on aesthetics that they forget to get the right human resources for the provision of quality service.

WHAT OUR ANNIVERSARY SPONSORS GOT IN RETURN.

“SOBCA at 5” Anniversary events kick off tomorrow (Saturday) and we are more than glad. We are grateful too. The colloquium holds tomorrow. We had 135 registrations for this event alone. And we sent a private email invitation to them and mentioned the sponsors of the refreshments we are having

WHAT OUR ANNIVERSARY SPONSORS GOT IN RETURN.

“SOBCA at 5” Anniversary events kick off tomorrow (Saturday) and we are more than glad. We are grateful too.

The colloquium holds tomorrow. We had 135 registrations for this event alone. And we sent a private email invitation to them and mentioned the sponsors of the refreshments we are having. The sponsors have branded their meals with their contact details so that AT LEAST 100 CONTACTS will become POTENTIAL CUSTOMERS of these vendors. If these vendors do their homework of following up and up-selling properly, that is a LIFETIME VALUE OF A CUSTOMER ACQUIRED AT THE COST OF SPONSORSHIP.