“SOBCA at 5” Anniversary events kick off tomorrow (Saturday) and we are more than glad. We are grateful too. The colloquium holds tomorrow. We had 135 registrations for this event alone. And we sent a private email invitation to them and mentioned the sponsors of the refreshments we are having
“SOBCA at 5” Anniversary events kick off tomorrow (Saturday) and we are more than glad. We are grateful too.
The colloquium holds tomorrow. We had 135 registrations for this event alone. And we sent a private email invitation to them and mentioned the sponsors of the refreshments we are having. The sponsors have branded their meals with their contact details so that AT LEAST 100 CONTACTS will become POTENTIAL CUSTOMERS of these vendors. If these vendors do their homework of following up and up-selling properly, that is a LIFETIME VALUE OF A CUSTOMER ACQUIRED AT THE COST OF SPONSORSHIP.
There is an organization that certifies consultants in Nigeria. I won’t mention their name since it is not an advert (if you know, you know 😜 ). But I like what they are doing. They have found a MARKET WANT and designed a VALUE PROPOSITION around that want. So they simply HARVEST PROSPECTS and TORRENT-EMAIL them to join their community. The fee is N150,000.00 (around $300). With this amount, and a workshop, you’re admitted into the credible society of consultants.
My usual hideout in Lagos is SuruExpress Hotel on Joel Ogunnaike (yes, you can call this an unpaid advert). I have used that hotel since 2017. Because of the COVID, I haven’t gone there since 2019 when I came back from Mauritius 🇲🇺 trip. So last weekend, I checked in for the first time ever since. It felt like home. Seeing old staff welcome me back was so heartwarming. I love Suru Express Hotel for the coziness, warmth, responsive staff and secrecy-appeal. 😜
Recently, I have been having these mental intercourses, asking myself if advertising is really as potent as it is perceived. A Lagos Food brand approached me to be their brand ambassador and I requested that they should give me a few weeks to clear my desk from some pending projects so I can give a proper response. While I was deliberating my response, I asked myself ‘does brand ambassadorship and advertising really work?’
You would recall that I said I will give gifts randomly until August 8th when SOBCA Anniversary is consummated!
My first gift is the Discount of N70,000.00 to attend SOBCA’s Emotional Intelligence and Anger Management Combined Certification. This is for ONLY 10 PEOPLE. You are paying N180,000.00 only instead of N250,000.00. This offers lasts until the 10 slots are gone or until August 1st. Don’t miss it.
5 years ago, after I ran BARNABAS HOUSE for 5 years, struggling, we founded SAM OBAFEMI BEHAVIOURAL CHANGE ACADEMY (SOBCA).
There were 3 factors that made Barnabas House (@BHouseNG) to fail…
Last night, during the LIVE ZOOM CLASS on BUILD A BEAST, we calculated how much SOBCA makes in a year and we pegged it at an average. The resultant outcome was that IF WE CONTINUE AT THE CURRENT RATE OF GROSS INCOME IN NAIRA, IT WILL TAKE SOBCA 8,333 YEARS TO HIT “UNICORN” STATUS. 😳😳😳😳😭😭😭😭😭
Even my GreatGrandChildren to the 7th generation won’t see Unicorn at this rate. In fact, Jesus would have come back and rapture would have happened. E PAIN ME O. 💔❤️🩹💔❤️🩹
Some time late 2020, Apple had entered a partnership with Kia/Hyundai that failed even before it took off. It was like premature ejaculation. The partnership laid to rest speculations that Tesla was going to have a fierce competition in the electric car market until Apple pulled a “Trojan horse” on us. APPLE CARS ARE DUE TO BE UNVEILED IN 2022. WoW!!!
Originally titled ‘Ameno’, the song performed by E.R.A has been trending on Nigerian social media for the past 2 weeks. Clubs, artistes and social media influencers have been sampling the song.
What most people are sampling is derived from Olamide’s 2013 remix (sampling) of the original track done in 1996 (25 years ago). WoW!!! 25 years ago and a song makes a huge comeback.
This strategy in business is called SAMPLING.
