You would recall that I said I will give gifts randomly until August 8th when SOBCA Anniversary is consummated!
My first gift is the Discount of N70,000.00 to attend SOBCA’s Emotional Intelligence and Anger Management Combined Certification. This is for ONLY 10 PEOPLE. You are paying N180,000.00 only instead of N250,000.00. This offers lasts until the 10 slots are gone or until August 1st. Don’t miss it.
5 years ago, after I ran BARNABAS HOUSE for 5 years, struggling, we founded SAM OBAFEMI BEHAVIOURAL CHANGE ACADEMY (SOBCA).
There were 3 factors that made Barnabas House (@BHouseNG) to fail…
Last night, during the LIVE ZOOM CLASS on BUILD A BEAST, we calculated how much SOBCA makes in a year and we pegged it at an average. The resultant outcome was that IF WE CONTINUE AT THE CURRENT RATE OF GROSS INCOME IN NAIRA, IT WILL TAKE SOBCA 8,333 YEARS TO HIT “UNICORN” STATUS. 😳😳😳😳😭😭😭😭😭
Even my GreatGrandChildren to the 7th generation won’t see Unicorn at this rate. In fact, Jesus would have come back and rapture would have happened. E PAIN ME O. 💔❤️🩹💔❤️🩹
Some time late 2020, Apple had entered a partnership with Kia/Hyundai that failed even before it took off. It was like premature ejaculation. The partnership laid to rest speculations that Tesla was going to have a fierce competition in the electric car market until Apple pulled a “Trojan horse” on us. APPLE CARS ARE DUE TO BE UNVEILED IN 2022. WoW!!!
Originally titled ‘Ameno’, the song performed by E.R.A has been trending on Nigerian social media for the past 2 weeks. Clubs, artistes and social media influencers have been sampling the song.
What most people are sampling is derived from Olamide’s 2013 remix (sampling) of the original track done in 1996 (25 years ago). WoW!!! 25 years ago and a song makes a huge comeback.
This strategy in business is called SAMPLING.
In the current book I am reading “Why Startups Fail”, the Author “Tom Eisenmann”, a Harvard Professor of Entrepreneurship talks about 4 terminologies that I like and will break down for you, viz:
You have invested a great deal of resources to get a very good brand narration: great logo, aesthetic colours, powerful brand name, and world class effizy.
Even your website is like the White House, resplendent with finesse and class… it looks like WHAT GOD CANNOT DO DOES NOT EXIST… you have arrived.. but then someone reaches out to your business and there is trouble.
I have an estimated 7,000 followers on Facebook (5,000 Friends and around 2,000 Followers). Let me now shock you.
LESS THAN 200 of this 7,000 human beings have ever bought ANYTHING from me. LESS THAN 200. That is 2.86%. 🤣😂😂🤣🤣😂😂😂
What this means is that FACEBOOK IS NOT MY PRIMARY MARKET.
Some years ago, I was a facilitator on Coca-Cola’s Youth Empowered programme. It was a programme of the Nigerian Bottling Company (NBC) that ran in several cities for many years. On one of the days, a participant came into the hall with a product of Pepsi. You only need to see how the entire NBC reacted to that. It was like a TABOO had entered the room. I was stunned. That was my first lesson in Branding and Brand Loyalty. WoW!!!
Anytime I come to Lagos, my go-to hotel is SURU EXPRESS HOTEL on Joel Ogunnaike in Ikeja GRA. I have not been in Lagos since 2019 just before COVID-19 changed our lives; so you can imagine my joy when I had to leave Abuja to go and rest for 1 week in Lagos right after BSG Summit 2021. It felt like a child going on a Christmas trip to their grandparents. 😁😁
