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SOBCA, Abuja Nigeria

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Brands

Brands, Business, Career, Entrepreneur, Motivation

DON’T BE A WEAK FOUNDER OF A STRONG BRAND.

Many people I have coached do not want to be the face of the business they are building. Some, for valid reasons; others, for reasons like shyness and fear. The discussion about whether to build a personal brand or a corporate brand is usually active. To some, they will build a powerful company brand and be ‘faceless’. For some, they would rather build their personal name because to build a company is a lot of work. To some, both should grow in parallel.

Sam Obafemi
March 22, 2021

Brands, Business, Career, Communication, Entrepreneur

SCIENCE COMMUNICATOR.

In 2014, Dr Bala Muhammad, the CEO of BlueBlood Vet (in FCT Abuja Nigeria) had explained a challenge with vet doctors. He said many vet doctors may find it difficult to make money; not because they don’t know their skills but because they lack the tools of communicating animal problems to pet owners in the language pet owners understand. He said most vet doctors understand the challenges of pets but if the owner does not understand what the pet wants, how can the vet doctor get paid? Hmmmmn.

Sam Obafemi
March 18, 2021

Advertising, Brands, Business

HOW TO WRITE CONTENT THAT WILL BRING GREAT RETURNS.

Content is King. Any day, any time. If you are not producing content to the market place as someone running a business, you are invariably not making inroads into generating revenue; so I want to help you with tips on…

Sam Obafemi
March 10, 2021

Advertising, Brands, Business, Career, Entrepreneur, Money

GET PAID TO PROMOTE ANOTHER BUSINESS.

In BSG class (earlier streams), we shared 6 business models. Recent streams were taught 12 business models (also shared in my book, BASED ON LOGISTICS). There’s a new business model that we will incorporate into Stream 11 modules). It is…

Sam Obafemi
March 8, 2021

Advertising, Brands, Business, Customer Service, Food, Money

A MASS MARKET BRAND THAT ACTS LIKE A PREMIUM BRAND.

There are 3 types of customers that we serve: The Mass Market Customer: which is commodity and crowd based. This customer is price sensitive and easy switches to another vendor because switching costs is extremely low. Middle Class Customer: this…

Sam Obafemi
March 2, 2021

Advertising, Brands, Business

WHAT IF YOU DON’T KNOW YOUR BUSINESS!!!

SOBCA, to an EXTERNAL PERSON (customers, investors, and general market) is a BEHAVIOURAL CHANGE BUSINESS. But to the INTERNAL TEAM, we are a LOGISTICS BUSINESS DELIVERING EDUCATIONAL OUTCOMES (or AN EDUCATIONAL BUSINESS THAT USES LOGISTICS TO DELIVER WORLD CLASS SERVICES).…

Sam Obafemi
March 1, 2021

Advertising, Brands, Business, Career, Entrepreneur, Money

HOW I BECAME A MARKETING MAESTRO.

I have shared this story so many times and I will always do. In 2006, I saw a vacancy post in YahooJobs for Network Administrator. I was in Lagos. The job was on Marina, Lagos. I applied and was invited…

Sam Obafemi
February 28, 2021

Brands

BOO OF THE BOOLESS.

Chike is known to many people from either MTN PROJECT FAME 2015 or AIRTEL THE VOICE. Many people like me know him from BATTLEGROUND, the DSTV mafioso series. Either way, Chike looks cool. His latest album is titled BOO OF…

Sam Obafemi
December 16, 2020