Business

DORIME: a rebirth business strategy.

Originally titled ‘Ameno’, the song performed by E.R.A has been trending on Nigerian social media for the past 2 weeks. Clubs, artistes and social media influencers have been sampling the song.

What most people are sampling is derived from Olamide’s 2013 remix (sampling) of the original track done in 1996 (25 years ago). WoW!!! 25 years ago and a song makes a huge comeback.

This strategy in business is called SAMPLING.

BEING A STARTUP IN NIGERIA IS SO TOUGH BECAUSE…

One of my protégées came visiting yesterday and gave me a ‘seed’. I was humbled. He was someone who had tried to engage my attention for so many months and I did not know until sometime last year when someone sent me a DM on IG asking to join my BSG community.

But because he could not afford it, he chose to ‘pay a fee just to learn from me from a distance’. I had never heard such kind of perspective. That was how he got my attention.

YOUR LOGO IS ON POINT BUT YOUR BEHAVIOUR IS DISTASTEFUL.

You have invested a great deal of resources to get a very good brand narration: great logo, aesthetic colours, powerful brand name, and world class effizy.

Even your website is like the White House, resplendent with finesse and class… it looks like WHAT GOD CANNOT DO DOES NOT EXIST… you have arrived.. but then someone reaches out to your business and there is trouble.

YOU WILL NOT GET A CHANCE TO SEE ME OR SPEAK WITH ME IN 90 DAYS IF…

It has been 15 years of learning about MARKETS and MARKETING. In the last 5 years alone, I have re-engineered my brand to become one of the most sought after brands in the Heart of the North of Nigeria. I have also serially sold out several Programmes and courses; someone has called me ‘Sexy Seller’. This is the inspiration behind my new range of services that you may find absolutely relevant.

CUSTOMER REVIEW: LANDMARK HOTEL, LAGOS.

Anytime I come to Lagos, my go-to hotel is SURU EXPRESS HOTEL on Joel Ogunnaike in Ikeja GRA. I have not been in Lagos since 2019 just before COVID-19 changed our lives; so you can imagine my joy when I had to leave Abuja to go and rest for 1 week in Lagos right after BSG Summit 2021. It felt like a child going on a Christmas trip to their grandparents. 😁😁

TECNO AND INFINIX COULD JUST BE TIMED MACHINES.

4 years ago, we bought an office phone for our bulk SMS. Did I tell you that since we observed that internet SMS loses over 30-50% of messages (that is between 30-50% of recipients never got our SMS blasts sent via internet SMS), we switched over to sending SMS via regular phone line to our over 1,000 customer lines, whenever we needed to?