Today, Elon Musk paid MILLIONS OF US DOLLARS to Twitter Influencers. This is to say “Thank you for making my platform tick.” So, there’s a rule that if you have a Twitter handle, subscribe to the $5 a month blue…
We have started taking ADVERTS for BSG Summit Brochure.
1. Churning Out Posts Without Having Someone In Mind: when you are writing a marketing post, the most effective way is to IMAGINE A TYPICAL RECIPIENT and write with that person in mind
If you have ever attempted to send BULK EMAILS to your leads or prospects, it is most likely you have used MAIL CHIMP.
More than 90% of Nigerians DID NOT KNOW they needed or wanted MOBILE TELEPHONY. In fact, as at 1999 when GSM was approved by the Federal Government of Nigeria, I was 20 years old and all my knowledge about telephony was limited to NITEL and NITEL PHONE BOOTHS.
[Long Post … The Last Paragraph is Key.]
If there is anything you must learn as a business owner, it is BRANDING. This subject is VERY VAST AND VERSATILE. It is DYNAMIC AND COMPLEX because every single ACTION and INACTION counts.
The Agenda for DISRUPTIVE MARKETING STRATEGY CLINIC is:
- The MBA Philosophy
- My 18 Marketing Channels
- Relationship Marketing
- Emotions Marketing
- Affiliate Marketing by Milton Tutu
- Brand Case Studies
- Using Network Marketing as a Strategy
- Live Sector-based Coaching
As a passionate student of advertising, marketing and branding, I try to analyze any materials I see from brands in public. When I saw the MUNCH-IT advert with #Davido, sincerely, I criticized the way it was done. I felt it was tacky and not tidy.
My usual hideout in Lagos is SuruExpress Hotel on Joel Ogunnaike (yes, you can call this an unpaid advert). I have used that hotel since 2017. Because of the COVID, I haven’t gone there since 2019 when I came back from Mauritius 🇲🇺 trip. So last weekend, I checked in for the first time ever since. It felt like home. Seeing old staff welcome me back was so heartwarming. I love Suru Express Hotel for the coziness, warmth, responsive staff and secrecy-appeal. 😜
Recently, I have been having these mental intercourses, asking myself if advertising is really as potent as it is perceived. A Lagos Food brand approached me to be their brand ambassador and I requested that they should give me a few weeks to clear my desk from some pending projects so I can give a proper response. While I was deliberating my response, I asked myself ‘does brand ambassadorship and advertising really work?’
