Some time late 2020, Apple had entered a partnership with Kia/Hyundai that failed even before it took off. It was like premature ejaculation. The partnership laid to rest speculations that Tesla was going to have a fierce competition in the electric car market until Apple pulled a “Trojan horse” on us. APPLE CARS ARE DUE TO BE UNVEILED IN 2022. WoW!!!
Originally titled ‘Ameno’, the song performed by E.R.A has been trending on Nigerian social media for the past 2 weeks. Clubs, artistes and social media influencers have been sampling the song.
What most people are sampling is derived from Olamide’s 2013 remix (sampling) of the original track done in 1996 (25 years ago). WoW!!! 25 years ago and a song makes a huge comeback.
This strategy in business is called SAMPLING.
In the current book I am reading “Why Startups Fail”, the Author “Tom Eisenmann”, a Harvard Professor of Entrepreneurship talks about 4 terminologies that I like and will break down for you, viz:
You have invested a great deal of resources to get a very good brand narration: great logo, aesthetic colours, powerful brand name, and world class effizy.
Even your website is like the White House, resplendent with finesse and class… it looks like WHAT GOD CANNOT DO DOES NOT EXIST… you have arrived.. but then someone reaches out to your business and there is trouble.
I have an estimated 7,000 followers on Facebook (5,000 Friends and around 2,000 Followers). Let me now shock you.
LESS THAN 200 of this 7,000 human beings have ever bought ANYTHING from me. LESS THAN 200. That is 2.86%. 🤣😂😂🤣🤣😂😂😂
What this means is that FACEBOOK IS NOT MY PRIMARY MARKET.
Some years ago, I was a facilitator on Coca-Cola’s Youth Empowered programme. It was a programme of the Nigerian Bottling Company (NBC) that ran in several cities for many years. On one of the days, a participant came into the hall with a product of Pepsi. You only need to see how the entire NBC reacted to that. It was like a TABOO had entered the room. I was stunned. That was my first lesson in Branding and Brand Loyalty. WoW!!!
Anytime I come to Lagos, my go-to hotel is SURU EXPRESS HOTEL on Joel Ogunnaike in Ikeja GRA. I have not been in Lagos since 2019 just before COVID-19 changed our lives; so you can imagine my joy when I had to leave Abuja to go and rest for 1 week in Lagos right after BSG Summit 2021. It felt like a child going on a Christmas trip to their grandparents. 😁😁
When setting up your Board of Directors (and/or Advisory Board), try to make sure the following departments are covered:
4 years ago, we bought an office phone for our bulk SMS. Did I tell you that since we observed that internet SMS loses over 30-50% of messages (that is between 30-50% of recipients never got our SMS blasts sent via internet SMS), we switched over to sending SMS via regular phone line to our over 1,000 customer lines, whenever we needed to?
Whether we like it or not, we must give it to Shekau, the now ‘probably finally’ dead leader of Boko Haram. If we were counting, perhaps Shekau has died like 10 times already, between 2015 and now, since Oga Buhari took over. There have been several claims ‘BH is technical dead!’, ‘BH is decimated!’, ‘Shekau has been killed!’, etc.
