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Brands

WOULD YOU SUE CRISTIANO RONALDO IF…?

Some years ago, I was a facilitator on Coca-Cola’s Youth Empowered programme. It was a programme of the Nigerian Bottling Company (NBC) that ran in several cities for many years. On one of the days, a participant came into the hall with a product of Pepsi. You only need to see how the entire NBC reacted to that. It was like a TABOO had entered the room. I was stunned. That was my first lesson in Branding and Brand Loyalty. WoW!!!

CUSTOMER REVIEW: LANDMARK HOTEL, LAGOS.

Anytime I come to Lagos, my go-to hotel is SURU EXPRESS HOTEL on Joel Ogunnaike in Ikeja GRA. I have not been in Lagos since 2019 just before COVID-19 changed our lives; so you can imagine my joy when I had to leave Abuja to go and rest for 1 week in Lagos right after BSG Summit 2021. It felt like a child going on a Christmas trip to their grandparents. 😁😁

TECNO AND INFINIX COULD JUST BE TIMED MACHINES.

4 years ago, we bought an office phone for our bulk SMS. Did I tell you that since we observed that internet SMS loses over 30-50% of messages (that is between 30-50% of recipients never got our SMS blasts sent via internet SMS), we switched over to sending SMS via regular phone line to our over 1,000 customer lines, whenever we needed to?

SHEKAU DIED THIS WEEK: MY BUSINESS OPINION ABOUT IT.

Whether we like it or not, we must give it to Shekau, the now ‘probably finally’ dead leader of Boko Haram. If we were counting, perhaps Shekau has died like 10 times already, between 2015 and now, since Oga Buhari took over. There have been several claims ‘BH is technical dead!’, ‘BH is decimated!’, ‘Shekau has been killed!’, etc.

FACEBOOK COULD BE GONE IN TEN (10) YEARS.

I find this gist very enticing and exciting. I am sorry o; despite that I find Facebook’s model (Advertising Model) very ingenious, I am not particularly a fan of Mark Zuckerberg. If you’ve followed my posting about him of late, you’d know that I am averse to his ‘shark’ style. His is even more vicious than familiar sharks we know. So this news has a way of making me feel good.

“Coach Sam, You Became Very Scarce”

coaching and mentoring
Some years ago, when we hosted one of SOBCA’s free tasters on Mental Health and Emotional Intelligence at Be Better Centre, Gudu (Abuja), right after the session, I had the privilege of chatting with the Founder of Be Better Centre, Mr. Omagbitse Barrow, and another friend (and former client), (I will omit her name for a purpose).