There are 3 types of customers that we serve: The Mass Market Customer: which is commodity and crowd based. This customer is price sensitive and easy switches to another vendor because switching costs is extremely low. Middle Class Customer: this…
SOBCA, to an EXTERNAL PERSON (customers, investors, and general market) is a BEHAVIOURAL CHANGE BUSINESS. But to the INTERNAL TEAM, we are a LOGISTICS BUSINESS DELIVERING EDUCATIONAL OUTCOMES (or AN EDUCATIONAL BUSINESS THAT USES LOGISTICS TO DELIVER WORLD CLASS SERVICES).…
I have shared this story so many times and I will always do. In 2006, I saw a vacancy post in YahooJobs for Network Administrator. I was in Lagos. The job was on Marina, Lagos. I applied and was invited…
Trust is not a legal tender in business. Nobody owes you trust and you also don’t owe anyone trust; however, the only time-tested way to make longterm wealth and clout is by increasing the trust quotient for yourself and your…
The strategy in this post can apply to EVERYONE. Just so you know. 😁 The world over, I personally believe that there are 3 MAIN JUNCTIONS to becoming a person of value, wealth and relevance. Just 3!!! Self Audit: the…
I was coaching a Priority Client who desires to become a profitable coach. After weeks of undertaking personality assessments and core values clarification as well as her life story, we came down to 3 CORE AREAS that she FEELS MOST…
Some of my clients in my Priority Coaching list are VERY WELL TRAINED. Some have so much knowledge and some have a lot of experience BUT THEY HAVE STRUGGLED WITH USING IT FOR THEIR OWN PROFITING. One of the most…
I think one of the mistakes many business owners, or those who desire to do business, make is the assumption that they need to do ONLY ONE THING so that their business will be strong.
If you have a job, NO MATTER HOW WELL PAID, and you are not doing a side business or investing aggressively to earn passive income, with the kind of back to back recession Nigeria is experiencing, YOU MAY BE IN…
Some people thrive under the leadership of some. Some others just cannot find that click under some people. I guess life is skewed in an interesting way. 2020 gave us some raw jabs of bile attacks between M.I Abaga and…
